ProfitWell

DECEMBER 6, 2019

Letting your product lead means companies must reconfigure their marketing, sales, and service strategies to keep up with consumer demands. The traditional approach to SaaS growth involves building a product, then hiring a sales team to sell the product. To maximize revenue from usage, use a value metric. Referral rates.

Scale 68

Scale Development Team Review Traceability Software Review 68

SmartKarrot

OCTOBER 27, 2020

Traceability and accountability become more viable when you are aligned with a customer success roadmap. Prospects with third party validation of products tend to believe more easily and move through the sales funnel much faster. How much are you planning to scale? Customer acquisition.

Customer Success 10

Customer Success Scale Traceability Sales Hiring 10

SaaStr

APRIL 3, 2020

To date, Front have raised over $138M from some leading names including Sequoia, Eric Yuan @ Zoom, Ryan and Jared Smith @ Qualtrics, Michael Cannon-Brookes and Jay Simmons @ Atlassian and Frederic Kerrest @ Okta to name a few. How does this compare to the relationship of sales and marketing more traditionally?

Sales Recruiting 232

Sales Recruiting Sales Hiring Scale Branding 232

SaaStr

SEPTEMBER 20, 2019

In Today’s Episode We Discuss: * How Janine made her way into the world of SaaS and came to be one of the leading CMOs today with Zoom. * Would Janine agree with Jason Lemkin that “the role of the CMO is to execute the vision of the CEO”? * When is the right time for startups to hire their first CMO? What are the common causes?

Scale 145

Scale Sales Hiring Traceability Acquisition 145