Neil Patel

SEPTEMBER 25, 2020

Hiring a social media marketing consultant could be a game-changer for your business. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around. Social media consultants have the knowledge and skills to turn your lagging social media campaigns around.

Social Media 141

Social Media Consulting Development Team Review Marketing 141

SaaStr

MAY 28, 2024

If you’ve read SaaStr or have been around for the last decade, you might be familiar with some of the repeated GTM mistakes founders tend to make, but the world of hiring, people, scaling, and workplace expectations are significantly different today than they were before March 2020. Don’t make the hire. They weren’t getting any leads.

Sales Hiring 311

Sales Hiring Scale AI Search AI 311

SaaStr

JUNE 21, 2024

Sam Blond, the former CRO at Brex with 15 years in tech sales, took the stage at SaaStr Europa 2024 to share nine easy sales concepts that so many get wrong. Sam got his first job in tech sales as an SDR for Jason Lemkin’s company, EchoSign, which later sold to Adobe and launched his career. They did this right at Brex.

Sales Recruiting 296

Sales Recruiting Sales Hiring Scale Outsourced Development 296

SaaStr

JANUARY 21, 2020

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. Want to see more content like this?

Sales Recruiting 332

Sales Recruiting Sales Hiring Scale Sales 332

SaaStr

SEPTEMBER 6, 2024

There’s so much discussion on LinkedIn and social media about how folks especially VPs of Sales should negotiate hard on the way in. To hire a leader that truly crushes it and goes above and beyond. Go for it, by all means. But I think these posts miss a key second post.

Sales Hiring 309

Sales Hiring Social Media Sales Leadership 309

SaaStr

DECEMBER 1, 2023

Hiring a VP of Sales isn’t new, but the conversations have evolved as the world has. SaaStr’s own Jason Lemkin shares the top 10 mistakes he sees during the hiring process during Workshop Wednesday, held every Wednesday at 10 a.m. The last 18 months have seen the biggest changes in the VP of Sales in his SaaS career.

Sales Hiring 162

Sales Hiring Sales Recruiting Sales Interviewing 162

SaaStr

MAY 10, 2023

In this week’s episode of CRO Confidential, host Sam Blond, Partner at Founders Fund, continues a mini-series on founder-led sales with Colin Zima, founder and CEO of Omni. They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at.

Sales Recruiting 246

Sales Recruiting Sales Hiring Social Media Sales 246

SaaStr

MAY 20, 2024

But startups aren’t always as agile as social media paints them to be. Will marketers really buy your product if sales execs do? Not Addressing Deteriorating Sales Performance Things just change in sales. Sometimes, it’s just hiring too many reps, too quickly.

Trends 317

Trends Scale Sales Hiring Venture Capital 317

SaaStr

AUGUST 27, 2024

The channels include: Search Social Educational partnerships Conferences Influencers Outbound sales Keep reading to learn how each channel can help you grow and the tactical steps to implement them for your company. #1 Social media can play a vital role in building trust. On social media, people follow people, not brands.

Scale 290

Scale AI Search Sales Hiring Social Media 290

SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process. So, what’s new at ZoomInfo?

New CTO 316

New CTO Scale Sales Hiring CTO Hire 316

Neil Patel

OCTOBER 25, 2020

But should you build your own in-house marketing team or hire an agency partner? When you hire an agency, you are not just hiring one person. You are hiring a whole team and their network, which can sometimes be ten or more people. You won’t have to build out a management structure for that department either.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

Tom Tunguz

NOVEMBER 9, 2019

But the reason many marketing hires fail is the business doesn’t hire the right expertise at the right time. This acquisition portfolio spans search, advertising, social media, events, podcasts, ebooks, outbound calling, and many other techniques. Which should you hire first? Why is this?

Scale 255

Scale Startup Sales Recruiting Sales Hiring 255

SaaStr

DECEMBER 4, 2021

The sales landscape has evolved rapidly in recent years as buyers grow more independent and inclined to research before they buy. This means the customer relationship is the defining factor in a sale. As Sloan puts it, “Selling as a thing isn’t going away, but it’s changing…it’s not about the sale, it’s about the relationship.

Scale 290

Scale Sales Hiring Social Media Technology 290

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. If you’re behind in your paid search and social ad spend, don’t worry. billion users.

Social Media 145

Social Media Scale Sales Hiring Sales 145

Buffer Resources

AUGUST 6, 2024

This might entail appearing on podcasts or TV interviews, serving as an expert source for an article, speaking at events, or even creating content of your own via social media, a newsletter, or a blog.    Thought leadership works because, these days, customers want to hear directly from the source.

Social Media 114

Social Media Business Leadership Sales Hiring 114

Buffer Resources

SEPTEMBER 5, 2023

Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.

Social Media 121

Social Media Sales Hiring Branding Technical Review 121

Buffer Resources

NOVEMBER 29, 2023

Social media had a pretty interesting year, from the rise of the creator economy to the constant addition of new features and the dozens of X alternatives that came and went.   This trend proved more or less to be true, with many brands leveraging personalities within their organization for social-first content creation.

Social Media 130

Social Media AI Search ChatGPT Technical Review 130

Sales Hacker

MAY 15, 2023

It’s hard to know when you’re ready to hire a sales team — and the consequences can make or break your startup. And that may include owning and executing the sales process , from initial outreach and lead generation to closing deals — not hiring a sales team right away.

Sales Hiring 104

Sales Hiring Scale Outsourcing Services Payment Services 104

SaaStr

JULY 6, 2022

The app connects all communication channels (social media, email, live chat, etc.) You need to have product skills to build a product, you need to have marketing skills to get people to sign up for your product, you need a sales team…those skills you don’t learn at school. Investors, the Enterprise Space, and Sales Strategy.

Enterprise 264

Enterprise Sales Hiring Social Media Communication 264

SaaStr

JULY 5, 2024

GTM Mistake #1: A VP of Sales That Can’t Sell or Demo the Product Mistake number one has always been an issue, and it’s the number one reason startups struggle in today’s world. They hire a VP of Sales who doesn’t want to sell or learn the product. You also don’t want to hire a VP of Sales who won’t carry a bag.

CTO Hire 211

CTO Hire Sales Hiring New CTO Venture Capital 211

SaaStr

FEBRUARY 7, 2024

Sales-assisted, product-led growth strategies that close Enterprise leads. For example, if someone in their TAM is hiring for a CX lead, this is a signal for Gorgias to help them figure out a CX motion since their product is a help desk for e-commerce. In this playbook we’ll share: Automated outbound at-scale strategies.

Scale 278

Scale Sales Hiring Strategy Marketing 278

SaaStr

MAY 8, 2024

I would say, in my career in SaaS, the folks saying that on social media are missing the point. Sales is much harder than in 2021. Therefore, sales and marketing practices made no sense in 2020. For folks on social who complain about how hard the market is, most of them aren’t hireable. Let’s start with the meta.

Metrics 276

Metrics Scale Sales Hiring SaaS 276

Intercom, Inc.

JUNE 21, 2018

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. Then, the sales team went to work. In his opinion, the hiring process is a preview of their sales technique.

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Technical Advisors 183

Sales Hacker

MARCH 4, 2020

The founders often have lofty goals, minimal structure or direction, and the company is just beginning to build out its sales motion. While this might have landed them a few early adopters, the sales strategy needs to evolve quickly to target prospects who have the business pain your product relieves. DO: Focus on Social Media.

Sales Hiring 98

Sales Hiring Scale Startup Sales 98

SaaStr

APRIL 7, 2022

We took the series A, interesting enough, the first executive hired by, thanks to the sales coaching, actually was marketing. Growth for us is about massive scaling and hiring. It took us having a very … we had to go, we make an investment, hire the right person, ex-Barclays CIO. The technology is perfected.

Sales Hiring 279

Sales Hiring Scale Sales Recruiting Outsourcing Services 279

Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

SaaStr

APRIL 7, 2023

Organic social is also a win. Every six months, a new social app might land at the top of the app store, tapping into organic social. For example, anonymous question apps are fun on social media, but sometimes people want to find out who answered their questions. SEO is a favorite for DoNotPay.

Scale 263

Scale Scaling Sales Hiring Entrepreneurship 263

Totango

OCTOBER 20, 2022

Hiring team members with the right customer success manager skills is critical for the effectiveness of your CS team and strategy. Here we’ve identified the 13 most essential qualities to consider when hiring a CS manager. What Skills Are Required for a Customer Success Manager? Persuasion Skills.

Sales Hiring 97

Sales Hiring Customer Success Sales Recruiting Technical Review 97

Buffer Resources

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable.

Social Media 98

Social Media Business B2C Sales Hiring 98

Neil Patel

SEPTEMBER 24, 2020

You’re using the same ads, landing/sales pages, and funnels but they just convert more. Say for example your sales funnel is driving the most sales for your business. You would want to optimize the pages in it first and then move on to optimizing different social media and other website pages. Imagine this….

Consulting 145

Consulting Sales Hiring Scale Social Media 145

Neil Patel

FEBRUARY 17, 2021

They can help humanize your brand and, ultimately, boost sales. There’s no corporate sales message with an employee spotlight. The kind of talent that takes your company’s sales to the next level. Even more so if it’s senior management or an executive position. Increase Engagement and Reach on Social Media.

Sales Recruiting 141

Sales Recruiting Sales Hiring Social Media Sales 141

Neil Patel

SEPTEMBER 22, 2020

You are getting enormous levels of organic traffic … Full of enthusiasm, you rush to your sales manager to check the sales status. And your jaw drops seeing you’ve got little to none sales from all of that traffic. You have to make consistent sales if you want to scale your business fast. No, I’m serious.

Sales Hiring 144

Sales Hiring Outsourcing Services Social Media Underperforming Technical Team 144

SaaStr

NOVEMBER 3, 2023

Jonathan joined Toast as the SVP of Sales in 2017. A Glance at Toast’s Hypergrowth Journey When Jonathan joined Toast as the SVP of Sales, the company was Series B with $20M in ARR. Social proof is incredibly important for SMBs, and even more so for the restaurant vertical because of the density. and across the globe.

Payment Methods 272

Payment Methods Acquisition Scale Payments 272

SaaStr

SEPTEMBER 13, 2020

They started in the point of sale market, and then as the company scaled, they rolled out new value props and modules for payroll, or Toast capital, or ways to manage your employee base. This is really founder-led sales. Byron gave a great example with Toast, one of my favorite portfolio companies. That’s your CAC.

Sales Hiring 235

Sales Hiring Scale Payments Cloud 235

Sales Hacker

MARCH 5, 2019

Last year, we started a new Sales Hacker tradition: the Top 50 Awards. Most other sales awards end up going to the most popular influencer. The Sales Hacker Top 50 is different. These awards go to practitioners: people who not only did a fantastic job, but also elevated the sales profession through their actions last year.

Sales Hiring 110

Sales Hiring Scale Sales Leadership 110

Incredo

NOVEMBER 28, 2019

As you can see, they know your brand, have interacted with you but … no sale closed. That is not what social media is made for. Customers – also B2B – turn to social media for a more humanistic way of communication and interaction. Thus, their ads and posts are boring and not relevant.

Social Media 200

Social Media SaaS Advertising B2B 200

Sales Hacker

MARCH 10, 2020

This week on the Sales Hacker podcast, we speak with Nicole Wojno Smith , the VP of Marketing at Tackle.io. Subscribe to the Sales Hacker Podcast. Welcome to the Sales Hacker Podcast. Nicole is the VP of Marketing at Tackle.io, a company that helps ISVs sell their software through the cloud marketplaces. We’re on iTunes.

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Sales Hiring Scale Marketing AWS 86