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What Really Works When Hiring VPs and Executive Teams with HubSpot Co-Founder and Chairman Brian Halligan and SaaStr CEO and Founder Jason Lemkin

SaaStr

The success rate for executive hires at high-growth SaaS companies can be surprisingly low – you’re often lucky if 50-60% of your management team works out long-term. ” If you have a SaaS company above 2 million in revenue, both Brian and Jason agree that at that point, all that matters is the management team.

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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. “At HubSpot, I had over 100 frontline sales managers reporting to me.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

The 4 Things Most Founders Get Wrong About Marketing: “We’re a product company, not a marketing company” – The hard truth is that 9 out of 10 B2B companies spend more on sales and marketing than R&D. Better to hire for your specific needs and stage. These “five-five” CMOs barely exist.

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

I’ve worked with numerous start-ups that used outsourced accounting services with zero SaaS experience, and these firms didn’t even recognize automatic upsells, additional seats, etc. that weren’t captured in existing, crappy tracking systems. Mistake #2: Cash accounting and accrual accounting are equal .

Finance 334
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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How do you build GTM efficiency in SMB sales? Lesson #1: Just Say No Once he joined, Kyle quickly discovered that Owner had a leaky bucket and had either bad or no targeting on prospects, was closing a lot of poor-fit customers, and there were a lot of miss set expectations from sales so customer handoff was sketchy at best.

Scale 306
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Embedded Payments in 2024: A year in review for platforms | Episode 44

Payrix

Takeaway #3: The omnichannel experience Despite the focus on eCommerce and online payment innovations, 2024 saw a renewed interest in modernizing card-present payment systems. I mean, you know, based on the customer type, some of them just, they’re doing some due diligence. Are you planning to stand up a sales arm?

Payments 130
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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

Key Functions with High Impact Generative AI is revolutionizing sales by enabling dynamic pricing and personalized customer interactions, boosting conversion rates and customer satisfaction. Post-sale, AI analyzes customer data to improve service and loyalty, making it a cornerstone of modern sales methodologies.