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In-House vs. Outsourced Sales: A Case for NOT Hiring SDRs

Sales Hacker

The SMB Decision: In-House vs. Outsourced Sales Development. As a high-growth SMB, your number-one focus is consistent sales. For SMBs, this is a pivotal decision: Do you hire an in-house sales development team or work with an outbound partner? Salary and benefits costs. Software costs. Data costs.

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The Most Successful SMB SaaS Acquisition Channel Ever Built

Tom Tunguz

Channel distribution represents one of the biggest and most important changes in customers acquisition for SMB SaaS startups in quite a while. One of the most interesting examples is Microsoft’s Office 365 SMB business. It’s the most successful SMB SaaS acquisition channel ever built. by Thomas Hansen.

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How to Build Your Own SaaS Partner Program (with Landing Pages)

Unbounce

especially for SMB SaaS startups. Your partners act as an outsourced sales and marketing team. In trying to find a PRM solution for Unbounce, it was frankly hard to find a provider with a focus on SMB SaaS. I think channel distribution is one of the most promising and untapped acquisition channels for SaaS?—?especially