SaaStr

APRIL 1, 2023

Throw in the rise of social media and mobile web payment systems like Stripe and Braintree, and something revolutionary was at our doorstep. Instead of walking into places or calling on the phone to speak to someone, businesses could reach customers through social media and other software.

Scale 245

Scale SMB Merchant Services Payment Methods 245

SaaStr

JUNE 21, 2024

Sam Blond, the former CRO at Brex with 15 years in tech sales, took the stage at SaaStr Europa 2024 to share nine easy sales concepts that so many get wrong. Sam got his first job in tech sales as an SDR for Jason Lemkin’s company, EchoSign, which later sold to Adobe and launched his career. They did this right at Brex.

Sales Recruiting 290

Sales Recruiting Sales Hiring Scale Outsourced Development 290

SaaStr

DECEMBER 4, 2021

The sales landscape has evolved rapidly in recent years as buyers grow more independent and inclined to research before they buy. This means the customer relationship is the defining factor in a sale. As Sloan puts it, “Selling as a thing isn’t going away, but it’s changing…it’s not about the sale, it’s about the relationship.

Scale 284

Scale Sales Hiring Social Media Technology 284

SaaStr

JANUARY 29, 2021

From completely pivoting the product early on, to becoming an essential software tool for inside sales reps — here’s a look into how SalesLoft landed some of the Cloud giants like Shopify, Google, and Slack as its customers, and what it takes to build a Unicorn company in today’s changing market. After a newly minted $1.1B

Scale 301

Scale Social Media SMB AI 301

Buffer Resources

AUGUST 7, 2024

Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators. Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme. Your Mr. Beasts and MKBHDs fall under this category.

Social Media 109

Social Media Compensation Technical Review Branding 109

Buffer Resources

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

Social Media 127

Social Media Strategy Scale Branding 127

Buffer Resources

APRIL 22, 2024

Unlike traditional startup founders who seek to grow headcount and scale a product, solopreneurs often are the product. For these folks, reaching scale means maximizing their book of business. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. Enter social media.

Social Media 123

Social Media Scale Growth Hacking Headcount 123

SaaStr

MAY 27, 2021

For the past 10 years, I’ve been a sales advisor for the portfolio companies of early stage venture capital firm True Ventures. It’s fascinating work for a sales mind like mine that’s focused on helping brilliant people turn ideas into revenue-driving businesses. . A Pair of Sales Development Representatives. By Lars Nilsson.

Sales Hiring 247

Sales Hiring Scale Venture Capital Sales 247

SaaStr

DECEMBER 20, 2023

So to serve both segments at the simultaneously, ZoomInfo has been rolling out a Product-led sales motion, that gives the ability for an SMB customer to sign up directly on their website for a free trial and grow into a paid customer, without ever having to talk to an sales rep or go through a demo process. So, what’s new at ZoomInfo?

New CTO 312

New CTO Scale Sales Hiring CTO Hire 312

SaaStr

AUGUST 27, 2024

Rupa is a lab platform for doctors to order lab tests, and Koby took the company from $20M to hundreds of millions in equity and scaled Rupa’s user acquisition by 4000% in 3.5 SEO is simple, but hard because all you need to do is write the best content in the world, and you have to do it at scale. People usually take one of two routes.

Scale 285

Scale AI Search Sales Hiring Social Media 285

SaaStr

MAY 1, 2021

A Different Way to Approach Enterprise Leads . Zhao says, “Our business model is B2B SaaS, but our sales motion is similar to a consumer-like company…there’s a lot of B2C elements to it.”. Zhao furthers his point by emphasizing that: “This B2C plus B2B motion gives us a lot of sales efficiency. Every touchpoint matters.

Enterprise 314

Enterprise Scale B2C SaaS 314

Intercom, Inc.

APRIL 13, 2018

Great SaaS sales reps can change your entire business. They have a knack for identifying quality prospects, making strong impressions quickly, and closing deals that seem out of reach. So what is it about these SaaS sales reps that differentiates them from the rest? Persistence is a key driver of SaaS sales. Only 23.9%

Scale 224

Scale Sales SaaS Sales Funnel 224

Intercom, Inc.

AUGUST 13, 2020

Nowhere is this shift in power from brands to customers more apparent than on the internet’s favorite public playground: social media. Brands that have learned to engage in conversations with – and not just talk at – their customers have reaped the rewards of climbing sales and enduring loyalty.

Scale 209

Scale Branding Social Media Technical Review 209

SaaStr

JANUARY 21, 2020

Justin Welsh, former SVP of Sales at PatientPop explains how he started in SaaS in 2009 as the second sales hire at Zocdoc. Justin used Sales Culture to grow a successful PatientPop team to 140 employees and 55 million in revenue. Justin Welsh | SVP Sales @ PatientPop. I was a local sales manager or regional manager.

Sales Recruiting 332

Sales Recruiting Sales Hiring Scale Sales 332

Tom Tunguz

NOVEMBER 9, 2019

PMMs (product marketing managers) research the customer, craft the story of the product, produce content that relates the story, develop the launch plan for the product, coordinate the launch, engage the users and analysts, and product content to enable sales to sell. Demand generation marketers acquire leads using a portfolio of techniques.

Scale 255

Scale Startup Sales Recruiting Sales Hiring 255

SaaStr

MAY 20, 2024

But startups aren’t always as agile as social media paints them to be. Almost every founder regrets using capital to keep a high-burn rate engine going that isn’t scaling rapidly. #2. Will marketers really buy your product if sales execs do? So many times you’ll default, partially, to Doing Nothing.

Trends 313

Trends Scale Sales Hiring Venture Capital 313

Tom Tunguz

MARCH 3, 2020

You might score each on a 1 to 10 scale. sales enablement: how strong are the materials sales teams use to pitch? Social: social media. Let’s walk through each quickly. Product Marketing is the starting point for marketing. It includes: market intelligence: what are your competitors doing?

Underperforming Technical Team 340

Underperforming Technical Team Marketing Scale Social Media 340

SaaStr

SEPTEMBER 29, 2023

So a lot of folks on social media talk about more work-life balance in SaaS, and I totally get it. Every month, every quarter, the number needs to go up in sales. One thing I’ve seen as a result is folks in sales truly willing to trade less comp for less work. Layoffs in some cases have been brutal. Leaderboards.

Scale 311

Scale Social Media SaaS Startup 311

Neil Patel

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 145

Social Media Advertising Wireless Underperforming Technical Team 145

Neil Patel

FEBRUARY 19, 2021

Between 2014 and 2023, global retail e-commerce sales are expected to increase by $5.2 As online shopping integrates seamlessly with search and social platforms and as UX improves, more users are inclined to make their purchases online. If you’re behind in your paid search and social ad spend, don’t worry. billion users.

Social Media 145

Social Media Scale Sales Hiring Sales 145

SaaStr

FEBRUARY 7, 2024

Let’s deep dive into how combining innovative demand gen strategies with a modern tech stack and specific team setup can provide a winning formula for scaling B2B growth, even with low budgets of greater than a 2x burn multiple. In this playbook we’ll share: Automated outbound at-scale strategies. No humans involved.

Scale 273

Scale Sales Hiring Strategy Marketing 273

Sales Hacker

APRIL 2, 2024

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. He has also been fortunate to lead teams at Seismic, OpenView, Salesforce, and ExactTarget. Creativity in marketing should be balanced with alignment to sales goals and objectives.

Scale 128

Scale Scaling Sales Hiring Social Media 128

Buffer Resources

APRIL 16, 2024

  After that, we started to see our social media platforms differently—as a chance to bring the retail experience to customers shopping with us from all around the world. Here are four tactics that have helped us create a seamless experience between our retail and online experiences to improve our sales on both channels.  

Social Media 114

Social Media Scale Sales Strategy 114

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. At Intercom, we’re all about making internet business personal, and social media happens to be a big part of that. Foundations of social moderation and conversation.

Social Media 118

Social Media Engagement Scale Branding 118

Buffer Resources

DECEMBER 18, 2023

By April, our ad spend was up 20 percent, but our sales had slowed. Looking at these results, we decided to cut back on Meta ad spend in May and pause all social media ads in June.  Bringing them into our orbit so we could drive a sale later on was a smart idea, but we had never made the most of these relationships. 

Social Media 137

Social Media Scale Marketing Advertising 137

User Pilot

AUGUST 18, 2024

Salesforce is the best sales automation tool. Sprout Social is the best social media management tool. Sign up for a Userpilot demo and learn how this all-in-one product growth platform can help scale your business processes. Hotjar is the best heatmap tool. Semrush is the best tool for product-led SEO.

Scale 104

Scale Scaling Software Review Social Media 104

Intercom, Inc.

NOVEMBER 30, 2021

Powered by a modern business messenger , it scales your ability to answer more questions from more customers without increasing headcount, budget, or hours logged. HubSpot’s Service Hub brings all your customer service data and channels together in one place, and helps scale your support through automation and self-service.

Technical Review 249

Technical Review Customer Support Payment Methods Payment Solutions 249

SaaStr

MAY 8, 2024

I would say, in my career in SaaS, the folks saying that on social media are missing the point. Sales is much harder than in 2021. Therefore, sales and marketing practices made no sense in 2020. For folks on social who complain about how hard the market is, most of them aren’t hireable. Let’s start with the meta.

Metrics 272

Metrics Scale Sales Hiring SaaS 272

Buffer Resources

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

Social Media 111

Social Media Management Software Review Pricing 111

SaaStr

MARCH 11, 2021

Thank you to the 6,000+ of you that attended our first SaaStr Build, and the 50,000+ that watched on social media and streaming. Not everything went perfectly, and we still are struggling to find the perfecf software platform(s) to meet our needs at scale. But overall it was a huge hit!!

Scale 242

Scale Social Media Enterprise Scaling 242

SaaStr

JUNE 12, 2021

I.e., if they linked your product inside their website, their blog, their social media — does it disappear if they don’t renew? Word of mouth is the secret to scaling in SaaS. Sales teams and many others forget this. In SaaS the issues are bigger. If a customer churns, what about embedded assets?

Scale 301

Scale Social Media Churn Payment Features 301

SaaStr

AUGUST 3, 2024

Sapphire Ventures, a leading growth-stage VC fund, has some good data. # Unicorns Aside, Overall VC for Enterprise Software Hasn’t Really Bounced Back in 2024 (So Far ) While unicorn production scaled up in 2024, overall Enterprise Software VC funding actually didn’t, and in fact is down just a smidge. Not overall.

AWS 235

AWS Scale Social Media AI 235

Buffer Resources

OCTOBER 16, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 9-13. Legal Hurdles in Montana and Utah TikTok faces a federal court hearing in Montana that might lead to a state ban, while Utah sues the platform over its harmful impacts on young users.

Social Media 122

Social Media Payments AI Search AI 122

SaaStr

FEBRUARY 11, 2020

Aaron Ross discusses inbound and outbound sales and how to integrate Sales and Marketing Teams to re-ignite growth. There’s, I don’t know, 10,000 sales apps now or 10,000 marketing apps. Companies don’t have enough sales roles. The last one is, a lot of times, sales and marketing.

Scale 276

Scale Outsourcing Services Revenue Outsourced Development 276

Chart Mogul

JANUARY 9, 2025

So read on, and hopefully, your SaaS sales journey will be less about trial and error and more about steady progress toward success. Whats important to note is that each model targets a distinct customer persona and, therefore, has a unique approach to the customer journeyfrom brand awareness to sales and, ultimately, conversion.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

Intercom, Inc.

DECEMBER 12, 2018

Whether you’re a B2B or B2C marketer, one thing’s for sure: You have struggled with lead generation. Both landscapes are increasingly competitive and it’s little wonder that 63% of marketing executives have rated lead generation as their biggest challenges in 2018. Buffer – social media publishing. Pretty neat, huh?

Technical Review 223

Technical Review Technology Scale Marketing 223

SaaStr

NOVEMBER 3, 2023

Jonathan joined Toast as the SVP of Sales in 2017. A Glance at Toast’s Hypergrowth Journey When Jonathan joined Toast as the SVP of Sales, the company was Series B with $20M in ARR. Social proof is incredibly important for SMBs, and even more so for the restaurant vertical because of the density. and across the globe.

Payment Methods 267

Payment Methods Acquisition Scale Payments 267