SaaStr

OCTOBER 14, 2024

Here’s a subtle but very important mistake so many VCs, blogs, social media, etc. Yes, as you scale you do need to maintain efficiency in sales and marketing. Your customer acquisition costs need to be low — in all segments of the market. But not necessarily in new segments of the market you are expanding into.

Scale 302

Scale Social Media SaaS Acquisition 302

SaaStr

APRIL 7, 2025

and slides here: The Scale is Mind-Blowing, And Radically Accelerating As Sam Altman noted, ChatGPT went from 1 million users in 5 days to 1 million users in an hour. It’s about doing things at a scale where there’s simply no human alternative. Compare that to $60/month social media tools that schedule three tweets.

AI 218

AI B2B ChatGPT Scale 218

SaaStr

JANUARY 11, 2022

Solve for that moment and niche, and then iterate for scale once you’ve validated. . The Canva community primarily consisted of social media managers in the early days. Build your MVP, test your theory – then iterate and scale on the fly. Decide on the channels that make sense for your audience and at your scale.

Scaling 264

Scaling Social Media Innovation Branding 264

Buffer Resources

AUGUST 7, 2024

Start by searching on social media Social media platforms are a goldmine for finding potential influencers and creators. Here are some tips for using social media: Check relevant hashtags : Search for hashtags related to your industry or campaign theme. Your Mr. Beasts and MKBHDs fall under this category.

Social Media 109

Social Media Compensation Technical Review Branding 109

Neil Patel

SEPTEMBER 17, 2021

The number of worldwide social media users will surpass 3 billion by 2021. That’s where social media audits can help. In this post, I’ll show you how to perform a social media audit in just 30 minutes. How to Prepare Your Social Media Audit. Social Media Audit: Facebook.

Social Media 145

Social Media Advertising Wireless Underperforming Technical Team 145

Buffer Resources

APRIL 22, 2024

Unlike traditional startup founders who seek to grow headcount and scale a product, solopreneurs often are the product. For these folks, reaching scale means maximizing their book of business. But after achieving initial success, they bump into the same problem: They must moonlight as marketers to scale up. Enter social media.

Social Media 123

Social Media Scale Growth Hacking Headcount 123

Buffer Resources

APRIL 24, 2024

Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly.

Social Media 127

Social Media Strategy Scale Branding 127

Buffer Resources

SEPTEMBER 25, 2023

AI tools have helped me add a dynamic touch to my content, from writing captivating social posts to creating or editing eye-catching images. It has also helped me double my social media content production. AI content creation tools can help you here, especially when saving time in social media post creation.

Social Media 131

Social Media AI Search AI Artificial Intelligence 131

SaaStr

AUGUST 21, 2020

A lot of immature language from the CEO, especially on social media. Inclusing on social media, etc. CEOs that act immature on social media I’ve found often don’t go that far. You can’t scale without great leaders. This I’ve found to be a big flag in B2B/SaaS. Never hires any great VPs.

Social Media 336

Social Media B2B Investment Scaling 336

SaaStr

OCTOBER 30, 2023

If you can get users to write content and distribute it through social media, you’ll draw in even more users. Weights & Biases went to places where ML engineers were hanging out at scale — like schools. You want blog posts that are interactive and valuable to people. Another aspect of experiments is community building.

Scale 277

Scale Scaling AI Search Social Media 277

Buffer Resources

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload. 

Social Media 119

Social Media Marketing Payment Features Communication 119

SaaStr

APRIL 7, 2023

As a self-proclaimed accidental entrepreneur, Browder shares a few unconventional ways to scale your company. The DoNotPay journey started six years ago and has led to many unconventional lessons that go against the popular wisdom of starting, scaling, and distributing a product. Organic social is also a win.

Scale 263

Scale Scaling Sales Hiring Entrepreneurship 263

Buffer Resources

SEPTEMBER 2, 2024

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

Social Media 111

Social Media Management Software Review Pricing 111

SaaStr

APRIL 1, 2023

Throw in the rise of social media and mobile web payment systems like Stripe and Braintree, and something revolutionary was at our doorstep. Instead of walking into places or calling on the phone to speak to someone, businesses could reach customers through social media and other software.

Scale 245

Scale SMB Merchant Services Payment Methods 245

Buffer Resources

DECEMBER 18, 2023

Looking at these results, we decided to cut back on Meta ad spend in May and pause all social media ads in June.  Going into the holiday season, we started dipping our toes back into running social media ads with a more granular focus on what’s performing well on each platform.

Social Media 137

Social Media Scale Marketing Advertising 137

The Daily Egg

SEPTEMBER 23, 2021

Large-scale social media planning can be made easy with a content management tool like Planable. Though it’s more expensive than other social. The post Planable Review appeared first on The Daily Egg.

Social Media 286

Social Media Scaling Management 286

Buffer Resources

JULY 3, 2023

Social media management tools are essential for businesses, entrepreneurs, and creators looking to grow their social media presence and reach more people. In this blog, we'll compare Buffer and Sprout Social to help you decide which tool is the best fit for your needs. What social media profiles can I connect?

Social Media 113

Social Media Technical Review Management AI 113

SaaStr

AUGUST 27, 2024

Rupa is a lab platform for doctors to order lab tests, and Koby took the company from $20M to hundreds of millions in equity and scaled Rupa’s user acquisition by 4000% in 3.5 SEO is simple, but hard because all you need to do is write the best content in the world, and you have to do it at scale. People usually take one of two routes.

Scale 290

Scale AI Search Sales Hiring Social Media 290

Buffer Resources

OCTOBER 16, 2023

Get the need-to-know highlights from the social media industry that happened the week of October 9-13. Google Business Profiles Social Media Links Expansion Google broadens access to social media links in business listings, enabling businesses to share more platforms with potential customers.

Social Media 122

Social Media Payments AI Search AI 122

SaaStr

JANUARY 29, 2022

Far more folks find our content on social media than directly from our blog. Good to see it’s still growing, but I wish it magically built on itself even faster at scale. Social media recycling engines aren’t what they once were. The @jasonlk twitter account drives 5x the traffic that @saastr does.

Social Media 289

Social Media AI Search Scaling Engagement 289

Tom Tunguz

MARCH 3, 2020

You might score each on a 1 to 10 scale. Social: social media. For me, it was the first time I’d seen a taxonomy laid out plainly and simply. And second, the scorecard provides a way for a team to understand their strengths and weaknesses. Let’s walk through each quickly. Comms Marketing.

Underperforming Technical Team 340

Underperforming Technical Team Marketing Scale Social Media 340

SaaStr

AUGUST 2, 2023

So Sprinklr is one big Social Media and More management tool you might not have heard of — because it’s pretty darn enterprise. And yes today, it does a lot more than social media management, but that’s its original core. Basic social media tools? Sprinklr is good at it. 115+ $1m Customers.

Social Media 240

Social Media Enterprise Scaling Cloud 240

SaaStr

DECEMBER 4, 2021

In addition, sales must leverage a variety of communication and outreach tactics, including phone, email, SMS, social media, etc. Here you will hire a product marketing leader that can help craft your brand positioning and engage through your early critical channels, including website, social media, and blog content.

Scale 290

Scale Sales Hiring Social Media Technology 290

Buffer Resources

JULY 28, 2024

Posting the same content across all social media platforms is like offering the same menu at a fast food joint, gourmet restaurant, and a cafe. In this article, I’ll share why you must tailor your social content to each network and give actionable advice for each platform. Yes and no. They also often share trends.

Social Media 101

Social Media Entertainment Trends Leadership 101

Buffer Resources

APRIL 16, 2024

  After that, we started to see our social media platforms differently—as a chance to bring the retail experience to customers shopping with us from all around the world. We started capturing most of our social media content in our retail stores throughout the day.

Social Media 114

Social Media Scale Sales Strategy 114

SaaStr

MAY 20, 2024

But startups aren’t always as agile as social media paints them to be. Almost every founder regrets using capital to keep a high-burn rate engine going that isn’t scaling rapidly. #2. But many startups end up investing in segments and categories that end up never being able to scale for them, at least not for now. #4.

Trends 317

Trends Scale Sales Hiring Venture Capital 317

SaaStr

SEPTEMBER 29, 2023

So a lot of folks on social media talk about more work-life balance in SaaS, and I totally get it. Startups or at least scale-ups may need to learn to accommodate this now, too. Every month, every quarter, the number needs to go up in sales. Layoffs in some cases have been brutal. But 2021 was about The Ever Higher OTE.

Scale 314

Scale Social Media SaaS Startup 314

SaaStr

MAY 1, 2021

Part of this means investing in fun and approachable marketing, like social media and group forums. . Notion intends to connect these like-minded fans to keep the conversation flowing and, hopefully, promote large-scale business adoption. This will appeal to enterprise clients as you scale. . Every touchpoint matters.

Enterprise 317

Enterprise Scale B2C SaaS 317

SaaStr

NOVEMBER 10, 2023

At this year’s SaaStr Annual, Adobe’s Chief Strategy Officer and Executive Vice President of Design & Emerging Products, Scott Belsky shares the 5 waves of change we can expect from AI in creative spaces and how this will change how brands of all sizes will create and deliver content at scale. Social media teams.

VP of Engineering 321

VP of Engineering AI Social Media Generative AI 321

SaaStr

JANUARY 24, 2024

As we’ll see below, going upmarket and more enterprise has been key to SproutSocial’s growth at scale. And in some categories, like social media (ironically?), A Healthy Mix of Small, Medium, Enterprise and Channel / Agency Customers It takes a village in many cases. But they do move the needle.

Social Media 288

Social Media SMB Enterprise Scaling 288

SaaStr

DECEMBER 20, 2023

Henry’s found that with SMBs and startups, they’re typically consuming content on social media, primarily LinkedIn, while Enterprise customers aren’t consuming that messaging on social media. It can’t come from scaling something five years ago from 10 to 400 SDRs, but real innovation.

New CTO 316

New CTO Scale Sales Hiring CTO Hire 316

SaaStr

JUNE 12, 2021

I.e., if they linked your product inside their website, their blog, their social media — does it disappear if they don’t renew? Word of mouth is the secret to scaling in SaaS. And making it hard to leave a subscription has probably been a strategy employed by some since the very first gym opened.

Scale 306

Scale Social Media Churn Subscription 306

Intercom, Inc.

AUGUST 13, 2020

Nowhere is this shift in power from brands to customers more apparent than on the internet’s favorite public playground: social media. At Sprinklr, she’s pushing the envelope again – this time, by turning her attention to something marketers have long wanted to do: have one-to-one conversations with customers, at scale. .

Scale 209

Scale Branding Social Media Technical Review 209

SaaStr

MARCH 11, 2021

Thank you to the 6,000+ of you that attended our first SaaStr Build, and the 50,000+ that watched on social media and streaming. Not everything went perfectly, and we still are struggling to find the perfecf software platform(s) to meet our needs at scale. But overall it was a huge hit!!

Scale 242

Scale Social Media Enterprise Scaling 242

SaaStr

AUGUST 3, 2024

Unicorns Aside, Overall VC for Enterprise Software Hasn’t Really Bounced Back in 2024 (So Far ) While unicorn production scaled up in 2024, overall Enterprise Software VC funding actually didn’t, and in fact is down just a smidge. Overall VC enterprise software funding didn’t increase in 1H’24.

AWS 238

AWS Scale Social Media SaaS 238

SaaStr

MARCH 16, 2020

We haven’t ever truly had a dedicated social media manager on our Instagram. We’ve had some help on Twitter, Facebook, and LinkedIn with a few times where we had one individual spanning all four platforms but with so much to do, Instagram, our weakest social platform, fell by the wayside.

Social Media 232

Social Media Engagement Startup Investment 232

Intercom, Inc.

JANUARY 21, 2020

I examined the first screen that loaded in 25 popular iOS apps across a variety of use cases (such as social media, retail, services, personal finance, and more). Meanwhile, on the far end of the scale, Ticketmaster had the highest amount of text, using 57.5% Fitness: (Fitbit, Strava) 35.3%. Travel: (Airbnb, Ryanair) 35.5%.

Mobile 291

Mobile PayPal Social Media Underperforming Technical Team 291