Buffer Resources

OCTOBER 16, 2023

Thanks to ever-changing social media algorithms and the ever-growing list of platforms that make them, it’s easier than ever to become a creator. A content pillar is a key theme or topic you want to focus on in your content and become known to your audience on social media. What is a content pillar?

Social Media 139

Social Media Venture Capital AI Search Banking 139

Intercom, Inc.

AUGUST 31, 2022

Engaging with customers on social media has become part of every customer experience strategy to drive sales and retain customers. At Intercom, we’re all about making internet business personal, and social media happens to be a big part of that. Foundations of social moderation and conversation. What did we learn?

Social Media 118

Social Media Engagement Scale Branding 118

Buffer Resources

APRIL 18, 2024

Some influence web design, some make their way onto packaging, and others become a staple for social media branding. In order to stay ahead of the curve, savvy business owners are constantly on the lookout for ways to keep their social media branding fresh, engaging, and relevant. One powerful strategy?

Social Media 127

Social Media Branding Trends Innovation 127

SaaStr

JANUARY 16, 2024

There’s so much debate on social media and elsewhere on bootstrapped vs VC. Really, I did a version of this myself, raising $9m in each of my two startups and stopping there. Bootstrapped you maintain control, and the unit economics. But many see it as so much harder. And it’s almost always longer. Maintain control.

Venture Capital 353

Venture Capital Social Media Startup Strategy 353

SaaStr

MAY 20, 2024

So there are times in startup life when it seems like a wave is just overpowering you, that there is only so much you can do. But startups aren’t always as agile as social media paints them to be. And so many times, you may quietly feel limited by the team you have. ” Let’s make a list: #1.

Trends 313

Trends Scale Sales Hiring Venture Capital 313

SaaStr

SEPTEMBER 29, 2023

So a lot of folks on social media talk about more work-life balance in SaaS, and I totally get it. Especially in venture-backed startups with high growth expectations. “Unicorn” sounded like a rite of passage in 2021. Startups or at least scale-ups may need to learn to accommodate this now, too.

Scale 311

Scale Social Media SaaS Startup 311

SaaStr

DECEMBER 22, 2023

One last kick-in-the-arse post for the year: Don’t Be a Quitter Let me explain, as this is one of the most disappointing changes in my opinion in “tech” and startups over the last 12-18 months. All across social media, we see stories of telling folks to quit these days. Every startup I’ve joined or startup has almost failed.

Social Media 315

Social Media Startup Revenue 315

SaaStr

JULY 9, 2024

Imagine a $150m seed VC fund that buys 15% stakes in each startup. Yes, you get more time to see how the startups are doing, so that’s easier. At some point, it’s just clear that they are a good startup, but aren’t going to have that $1B, $5B, $10B+ exit it might take to be a Fund Returner. An epic amount!

Investment 302

Investment Venture Capital Social Media Startup 302

SaaStr

AUGUST 26, 2022

So they remain uncommon, even as some startups are under runway stress, etc. #2. But it’s not quite as bad in my experience as it may look on social media. Just 5% of the deals Fenwick closed were down rounds. While twitter talks a lot about downrounds, in reality, VCs don’t really want to do them.

Pricing 326

Pricing Social Media B2C Startup 326

SaaStr

DECEMBER 7, 2023

The company provides a platform for brand and audience protection via social media comment moderating. The company focuses on moderating and removing hate, toxic, damaging, and spam comments from a brand’s online presence across the major social media platforms. We recently invested in Respondology.

Development Team Review 296

Development Team Review Technical Review Management Social Media 296

SaaStr

MAY 29, 2021

SaaStr has tried many events platforms (and we appreciate our partners there), but the majority of our community still wants to watch content on social media. Marketer turnover is tough on orgs, but they bring you to their next startup. Go where your audience is. Know your audience — and their and your core values.

Social Media 284

Social Media Content Marketing Startup Metrics 284

SaaStr

DECEMBER 4, 2021

Level One: Startup $1million to $10 million . In addition, sales must leverage a variety of communication and outreach tactics, including phone, email, SMS, social media, etc. In addition, sales must leverage a variety of communication and outreach tactics, including phone, email, SMS, social media, etc.

Scale 284

Scale Sales Hiring Social Media Technology 284

SaaStr

MAY 10, 2023

They could be your personal network, experience in a specific industry, talent with a certain social media platform, or a strategy you’re particularly skilled at. Sometimes they come in from social media, and other times from rumor. Identify and Use Your Cheat Codes What are cheat codes? Give it a look!”

Sales Recruiting 246

Sales Recruiting Sales Hiring Social Media Sales 246

SaaStr

JANUARY 11, 2022

The Canva community primarily consisted of social media managers in the early days. Just-in-time learning is a must-have trait for startups. Canva started as a social media tool and has now expanded to many kinds of individuals and businesses who need a user-friendly design tool. Practice just-in-time learning.

Scaling 261

Scaling Social Media Innovation Branding 261

Buffer Resources

APRIL 11, 2024

Think nonprofits and Silicon Valley startups have nothing in common?   As a tech writer and editor, I’ve also steeped in the “rocket fuel” of the startup world.   As a tech writer and editor, I’ve also steeped in the “rocket fuel” of the startup world. Think again.

Technical Review 124

Technical Review Startup Social Media Marketing 124

SaaStr

OCTOBER 30, 2023

Startups only have a limited amount of resources with an unlimited amount of experiments they can try. and it’s general enough to help any startup think through growth problems and bottlenecks. Two Main Flywheels There are two main flywheels for many startups, especially very technical ones. They want exponential growth.

Scale 273

Scale Scaling AI Search Social Media 273

Neil Patel

MARCH 22, 2021

Cision has tools for monitoring all of the following: social media broadcast and video print media online media daily news briefings. What better way to get PR for your startup than by sending out a press release? Like many startups, you may not give much thought to this. Help a Reporter Out (HARO).

Startup 139

Startup Social Media AI Search Engineering 139

SaaStr

AUGUST 19, 2023

In this session, Jason Lemkin, Founder at SaaStr, and Lloyed Lobo, Cofounder at Traction discuss the journey behind creating the world’s largest community for SaaS and Business software, where hundreds of thousands across the globe actively engage through mega conferences, events, meetups, podcasts, blogs, social media, and more.

Software 245

Software Business Social Media Government 245

TechEmpower SaaS

NOVEMBER 13, 2023

This isn’t just our opinion - our startup metrics prove it! And if you’re like most people, you’ve also probably struggled to fill those boxes in. Everyone struggles with empty text boxes. Populating them can be hard work, especially when the content needs to be just right. Drop-off on the first page of an application is bad news.

Generative AI 443

Generative AI Artificial Intelligence AI New CTO 443

SaaStr

MARCH 16, 2020

We haven’t ever truly had a dedicated social media manager on our Instagram. We’ve had some help on Twitter, Facebook, and LinkedIn with a few times where we had one individual spanning all four platforms but with so much to do, Instagram, our weakest social platform, fell by the wayside.

Social Media 228

Social Media Engagement Startup Investment 228

Chart Mogul

JANUARY 9, 2025

Prospecting Outbound prospecting involves actively reaching out to potential customers through channels like direct emails, cold calls, or social media. Its the classic question for growing startups: when is the right time to bring sales and revenue operations (RevOps) into your sales process and should you?

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

SaaStr

JULY 6, 2022

The app connects all communication channels (social media, email, live chat, etc.) So she kept regular meetings with her investors to glean as much wisdom as possible in the startup stage. Transparency is vitally important in startups, though things like salaries should be kept private. billion valuation.

Enterprise 261

Enterprise Sales Hiring Social Media Communication 261

SaaStr

APRIL 1, 2023

PST — Jeff Richards, GGV Capital Managing Director, and Tiffany Luck, GGV Capital Partner, share what it takes to win as a SMBTech startup in today’s economy. Throw in the rise of social media and mobile web payment systems like Stripe and Braintree, and something revolutionary was at our doorstep. It’s part of the deal.

Scale 245

Scale SMB Merchant Services Payment Methods 245

SaaStr

NOVEMBER 2, 2023

I see so many SaaS startups hire someone likeable, who can talk the talk on sales hiring and processes — but never really understands what you do. Hiring a VP of Sales That Has Gotten Cyncial on Startups, Tech, and Sales Something I didn’t use to see much, but now is pretty common. Or puts in the effort to do so.

Sales Hiring 303

Sales Hiring Sales Recruiting Sales Interviewing 303

SaaStr

FEBRUARY 19, 2021

Can you do our social media posts?’ ’ We always thought that there’d be a giant market down below that Fortune 500 for startups that wanted to scale from 2 employees to 2000 employees and build a killer product for those people. You can very easily get wrapped up in doing all of these services.

Social Media 284

Social Media Content Marketing Enterprise Retention 284

SaaStr

DECEMBER 20, 2023

Henry’s found that with SMBs and startups, they’re typically consuming content on social media, primarily LinkedIn, while Enterprise customers aren’t consuming that messaging on social media. So, that’s where the battle happens of going to market for Enterprise customers without neglecting SMBs.

New CTO 312

New CTO Scale Sales Hiring CTO Hire 312

Tom Tunguz

JANUARY 12, 2023

Plus, images garner more interest across social media. What the $6B Coupa Acquisition Means for Software Startups. But it’s a matter of time before a startup blossoms to take advantage of this opportunity & trains a domain specific model. Here are the results.

B2B 200

B2B AI Social Media Generative AI 200

SaaStr

MAY 3, 2024

What are the three most under-discussed metrics on social media, with VCs, and especially with founders? Too many startups aren’t growing, or they’re growing 10-15-20%. Most venture-funded startups have no hope of growing more than 50% at $600M or more. We are not. Profitability is not your key to success.

Metrics 300

Metrics SaaS Scale Social Media 300

Chart Mogul

FEBRUARY 13, 2025

When and how to launch sales and marketing is a tough topic for most startup founders. But sales and marketing are the backbone of every successful go-to-market (GTM) strategy, and getting them right can be the difference between … When and how to launch sales and marketing is a tough topic for most startup founders.

Scale 52

Scale VP of Engineering Sales Hiring Startup 52

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. It’s worth thinking about a mix of content, including: Case studies – serve as a useful source of social proof that others have benefited from the product.

Startup 178

Startup Sales SaaS Systems Review 178

SaaStr

JUNE 21, 2024

In 2000, Salesforce was an early-stage startup that stood outside a competitor’s conference in San Francisco, staging a fake protest. Customers will post about their experience on social media and speak positively about you to peers, at conferences, etc. They make referrals, and you generate new customers.

Sales Recruiting 290

Sales Recruiting Sales Hiring Scale Outsourced Development 290

SaaStr

MAY 8, 2024

As a SaaS veteran who built and sold a software company for nine figures, invested in startups since 2013, 10x-ing his fund, and continues to build a powerhouse community of SaaStr fans, he offers some hot takes on the communities’ burning questions. In most startups, your payback time and magic number don’t matter.

Metrics 272

Metrics Scale Sales Hiring SaaS 272

SaaStr

JANUARY 20, 2023

With the collaboration of ideas and goals between marketing and the product team, startups can drive more growth, get better feedback, and achieve revenue goals using in-hand promotion tools. This knowledge clarifies the hierarchy and helps the teams collaborate by aligning their steps for creativity, discussions, and execution.

Technical Review 246

Technical Review Marketing Social Media Sales 246

SaaStr

MAY 23, 2023

Whether you’re part of a startup ready to enter the market or working at an established business ready to launch a new product, it’s critical to understand how to approach your target audience. It includes things like publisher editorial, influencer outreach, word-of-mouth, and social networks.

Scale 246

Scale Marketing Social Media Advertising 246

SaaStr

MAY 28, 2024

All struggling startups today are cutting marketing to zero, and it’s your job as founders and executives to find the balance here. Many startup founders argue against this tsunami coming in, saying it doesn’t work, but you can’t fight this trend and the billions being deployed every week. You’ll be cutting your future potential.

Sales Hiring 306

Sales Hiring Scale AI Search AI 306

SaaStr

MARCH 12, 2024

It’s a common dream for founders to hope their startup be acquired one day, but what is a company, like Google, really looking for in their acquisitions? Google was acquiring 40-50 companies, while smaller startups will be acquiring on a much smaller scale, if at all. #3 Build relationships with product.

Software Review 273

Software Review Technical Review Acquisition Scale 273

Sales Hacker

SEPTEMBER 12, 2022

This is especially true for startups , where you may have a brand new product or service that is just getting established and lack the resources to waste on leads that go nowhere. In this article, I’ll explain how startup companies can identify their target market and sell to them effectively. 6 steps to identify your target market.

Startup 108

Startup Marketing Sales B2C 108