Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. Social media platforms are designed to keep you scrolling and engaging. It’s like playing with house money: Even if the video doesn’t rock your world, you’ve only given up a minuscule amount of time.

Marketing 144

Marketing Social Media Branding Advertising 144

Neil Patel

OCTOBER 1, 2021

There are plenty of lead magnet formats to choose from, including: checklists cheat sheets e-books infographics case studies white papers. Build a Resource for Social Media Content. This will make it incredibly easy to find social media content to share. This can take time and skill to navigate.

Social Media 135

Social Media AI Search Content Marketing AI 135

Sales Hacker

NOVEMBER 22, 2019

This is because working with accounts allows for more freedom when it comes to creating messages within your website, ebooks, white papers, and case studies. Use social media. What can you use social media for? Social media has also proven to be a great way of finding out if the company is active or dormant.

Social Media 132

Social Media Technical Review Sales Underperforming Technical Team 132

Neil Patel

APRIL 20, 2021

The most common type of marketing funnel is four steps: Attention : A prospective customer sees your ad, social media post, or hear about you from a friend. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad.

Marketing 145

Marketing Social Media Sales Funnel Branding 145

Practical Advice on SaaS marketing

DECEMBER 3, 2013

That’s what email campaigns, presentations, webinars, press campaigns, website overhauls, white papers, data sheets, events, customer conferences, and search engine marketing are all about. There are a few ways to do that: surveys, focus groups, interviews, A/B testing, monitor relevant conversations on social media, etc.

Headcount 100

Headcount Social Media Interviewing Mobile 100

Totango

MARCH 8, 2022

Customer success communities usually operate through digital channels such as social media, apps, chat rooms, online forums, and email lists. Leveraging Customer Success is a LinkedIn group for professionals who want to share tips on how to share customer success journeys through social media and other traditional marketing methods.

Customer Success 122

Customer Success Technical Review Social Media Underperforming Technical Team 122

Sales Hacker

SEPTEMBER 24, 2022

To gather data, analyze your existing customer base by tracking their interactions with your website or blog, social media pages, sales reps, and more. You may also use analytics tools like SEMrush Market Explorer, Sprout Social, or People Pattern to better understand your audience. Organic website traffic.

Sales Funnel 133

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 133

Practical Advice on SaaS marketing

MAY 24, 2011

What's the return on social media? The first contact may be through a keyword search, but later they'll read your newsletter, download a white paper, attend a webinar, and perhaps meet you at a tradeshow. They need hard, quantitative data: Which marketing programs are driving the most traffic? What keywords are producing?

Marketing 100

Marketing Social Media Banking SaaS 100

Practical Advice on SaaS marketing

OCTOBER 12, 2011

For example, they call it "marketing," but they're really only talking about building visibility, and the sole focus is on search engine optimization or social media. These companies tend to rely heavily on webinars, white papers, and speaking at industry events.

Marketing 100

Marketing Social Media Acquisition Sales Funnel 100

Practical Advice on SaaS marketing

JUNE 3, 2017

Social media campaigns, blogs, PR, events, and direct mail might play a part in building visibility and driving traffic. Email, webinars, and white papers might be part of these efforts that nudge people forward with their evaluation. And then things need to be done after prospects leave the site.

AWS 100

AWS Social Media Acquisition Subscription 100

Neil Patel

AUGUST 6, 2021

You have a fully translated page that you can borrow inspiration from for your next blog post, white paper, infographic, or graphic. Explore Social Media Brand Accounts for Different Countries. Don’t stop your inspiration search at mere Googling: head to social accounts to find brands from different companies.

Trends 145

Trends Social Media Branding Education 145

Unbounce

DECEMBER 16, 2021

Social proof like testimonials and social media posts show that you have real customers willing to spread the word about your brand. Try making a brand awareness landing page that shares info through: Ebooks Podcasts White papers. Brand awareness landing pages are often a customer’s first look at your brand.

Branding 124

Branding Social Media Marketing Strategy 124

Neil Patel

DECEMBER 3, 2021

They can also help with promotion once the content is published, sharing it on their social media accounts or writing a post of their own about your article’s subject matter. Browse Social Media. Social media is an excellent place to start your search for subject matter experts. What is your budget?

Social Media 127

Social Media Content Marketing Advertising Branding 127

Neil Patel

JANUARY 27, 2021

You can write more blog posts and e-books, leverage better keywords, and create a social media publishing schedule. So instead of competing for ad space and buying slots, you focus on developing your blog, SEO presence, and social media platforms. You can achieve this with great SEO, blogging, social publishing, and more.

Trends 142

Trends Marketing Social Media Systems Review 142

Unbounce

SEPTEMBER 29, 2020

If you’ve done any advertising on social media , you already know how important it is to have a dedicated landing page for each campaign. Make it easy for them with lead magnets like white papers and webinars that’ll accelerate their journey through the funnel. Step 7: Build a Campaign-Specific Landing Page.

Advertising 145

Advertising Healthcare Social Media Venture Capital 145

Practical Advice on SaaS marketing

OCTOBER 8, 2016

Are our social media campaigns working?” See " To deliver a consistent message, you need a script. ") This is something that you can cut and paste from liberally as they prepare websites, email, white papers, or any other marketing material. They ask questions like: Is our email campaign targeting the right people?

Social Media 100

Social Media Engineering Development Marketing 100

Intercom, Inc.

NOVEMBER 20, 2018

An often overlooked area is the importance of amplifying the content by promoting it on a regular basis through a mix of channels from email to social media to sponsored content – indeed, promoting the content needs more emphasis than actually creating it.

Startup 178

Startup Sales SaaS Systems Review 178

Teamgate

MAY 19, 2020

The best practices for TV advertising are applied in the creation of short-form videos for social media. You may check social media analytics for data on those who interacted with your content. For instance, the concept of cold calling is still being practiced through e-mail marketing. Capture and hold their attention.

Strategy 98

Strategy Marketing Social Media Banking 98

Sales Hacker

APRIL 9, 2020

They want to use social media to drive new business, but they don’t know where to start or how to approach it. Establish an authentic voice that would engage their target buyers on social media. Our first step in our social media strategy was to do a deep dive into the business. Content Development.

Engagement 102

Engagement Social Media Leadership Technical Review 102

Totango

AUGUST 23, 2022

Social media posts and ads. White papers. This may occur through encountering your brand or product through a search engine result, a search engine ad, a social media post, a video, a review on a technology website, word-of-mouth or other means. Video content and ads. Blog content. Live chat and chatbots.

B2B 122

B2B Payment Methods Payments SaaS Payments 122

Neil Patel

APRIL 1, 2021

When trying to reach a particularly small target audience, you must consider which social media platforms they use regularly. For example, research shows you’re better off reaching millennials on Facebook when it comes to social media. Which social media channels do they prefer? How do they find products?

Marketing 96

Marketing Social Media Branding Strategy 96

Chart Mogul

FEBRUARY 13, 2025

Unlike inbound, which relies on owned media, outbound marketing typically uses paid or direct outreach channels: Paid ads (e.g. search ads, social media ads, etc.) Blogs, case studies, webinars, and white papers help position the brand as an industry expert while addressing specific customer challenges and use cases.

Scale 52

Scale VP of Engineering Sales Hiring Startup 52

SaaStr

JANUARY 21, 2020

At PatientPop, came out, you’re an MDR, qualified inbound leads and not the real golden inbound leads, maybe those white paper downloads, those eBooks, those case studies. I do that through really segmented and specialized career path. The last one that I absolutely love is our quarterly awards, as I mentioned. What does that do?

Sales Recruiting 332

Sales Recruiting Sales Hiring Scale Sales 332

Neil Patel

SEPTEMBER 22, 2021

These hyper-aware users are likely always checking out new brands on social media. For example, are you going to offer an e-book, white paper, coupon, or something else? Because you know these users are active on Facebook, which means your retargeting efforts are going to be much more successful.

Strategy 139

Strategy Advertising Social Media Engagement 139

FastSpring

DECEMBER 18, 2020

Shareable content that you can use to boost your profile on social media. Social proof such as testimonials and customer stories. You might decide to invest in white papers and case studies, or go social by targeting customers through LinkedIn and webinars.

Payment Methods 148

Payment Methods B2B Outsourcing Services Payment Services 148

Point Nine Land

FEBRUARY 6, 2019

Co-marketing actions include PR, social media and newsletter cross-promotion, content marketing (white papers, customer use case…), that are conducted by both parties (the platform operator and the plugin maker). Co-marketing actions are another way to reach new customers.

Strategy 71

Strategy SaaS Marketing Social Media 71

FastSpring

AUGUST 15, 2019

Using this, you’re able to retarget them across a bunch of platforms like social media and Google to entice them back to your site. And over a billion of them used the social media platform today. A potential customer visits your site and leaves without buying, but while they’re there you place a tracker on them.

Sales Funnel 89

Sales Funnel SaaS Social Media B2B 89

Neil Patel

MARCH 16, 2021

It’s rare to find a high-traffic website that doesn’t offer opt-in incentives like an Ebook, swipe file, white paper, resource list, free software tool, or any number of content types , but all of them serve as opt-in incentives for acquiring email subscriptions. Featured Opt-In Incentives. That’s an amazing number.

Marketing 133

Marketing Subscription Payment Features Branding 133

Backlinkfy

JULY 3, 2019

Social media, Blogging, Influencer marketing, Newsletters, White Papers, and Case Studies are some of the most popular mediums of marketing content. Publishing for The Sake of Publishing: Many organizations fail to understand the importance of social media content calendar.

Content Marketing 68

Content Marketing Social Media Marketing Artificial Intelligence 68

Sales Hacker

JULY 15, 2021

Social media engagement measures shares, likes, and comments generated by your video. For offsite videos posted on social platforms, besides likes, shares, and comments watch how many clicks to your site your video prompted. Completions, meaning people who watched your entire video.

Strategy 117

Strategy Outsourcing Services Outsourced Development B2B 117

Backlinkfy

MAY 29, 2019

A business can embed chat and messaging applications on their websites or even use free messaging solutions available in social media. Social Media Management Businesses now recognise the power of social media in promoting their products and services.

Sales Hiring 64

Sales Hiring Social Media Business Technical Review 64

Baremetrics

SEPTEMBER 19, 2021

By employing your company blog, social media, or other forms of promotion and advertising to drive awareness. You'll need to spend your efforts positioning yourself against competitors in white papers, press releases, and case studies. How do you achieve that?

Benchmarks 92

Benchmarks Customer Lifetime Value Acquisition Churn 92

Sales Hacker

AUGUST 30, 2018

For example, if you download that 40-page white paper, you don’t want to be called immediately! Over the years, we have noticed that the following are commonly mistaken as inbound leads: [Download] a white paper, ebook, etc. Sign-up] for a webinar and social events. Think of a demo video, and/or white paper.

Scale 65

Scale Social Media B2C Sales 65

Baremetrics

OCTOBER 12, 2021

It could be a piece of educational content on your website, social media posts, or even a direct referral from your existing customers. Outbound Leads Inbound Leads Inbound leads are prospects that initiate contact with your business through a specific marketing channel. Try Baremetrics Free.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Unbounce

OCTOBER 15, 2024

It works like this: People who are already looking for services like yours find your content through search engines, social media, or referrals. Content can attract organic traffic through SEO, social media, and more. Include a strong description, client testimonials, and links to your website and social media.

Strategy 98

Strategy AI Search Marketing Social Media 98

How To Buy Saas

JULY 11, 2024

Understanding the Digital Landscape The digital landscape encompasses all online platforms and tools available to marketers, including websites, social media, email marketing, search engines, and digital advertising. For manufacturers, this could include blog posts, white papers, case studies, and videos.

Social Media 40

Social Media Strategy Marketing Advertising 40

How To Buy Saas

JULY 9, 2024

They provide excellent services to write and design ebooks and white papers and use them efficiently to attract leads. They are a full-service content marketing agency and include PPC strategy, UX and Web Design, Social media strategy, and a lot more. Improves the digital presence of brands with effective strategies.

Strategy 52

Strategy Scale Social Media AI Search 52