USIO

MAY 30, 2024

Understanding its value and how to incorporate it into your payment strategy can offer significant benefits. How to Include ACH in Your Payment Strategy Integrating ACH into your payment strategy involves several key steps: Assess Your Needs : Determine the volume and frequency of transactions that could benefit from ACH processing.

Payment Services 261

Payment Services Payments Payment Solutions Payment Methods 261

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 273

Scale Sales Hiring Strategy Marketing 273

SaaStr

DECEMBER 22, 2023

For any Cloud and SaaS Founders or execs seeking practical strategies and inspiration to stay ahead of the curve, this session’s for you. At the SaaStr Annual, Kiren Sekar, Samsara’s Chief Strategy Officer and founding chief Product Officer shared five lessons he learned along the way from scaling six products to $100M+.

Scale 306

Scale Scaling Strategy Sales Hiring 306

SaaStr

AUGUST 5, 2024

The post Three Revenue Growth Strategies to Scale Up Customer Success with Hook appeared first on SaaStr. It will help you build a compelling value narrative, a health score, and forecast. We genuinely need those things to drive revenue growth through customer success teams.

Scale 284

Scale Customer Success Scaling Revenue 284

Tom Tunguz

JULY 10, 2024

We can observe that in three of the companies’ pricing strategy above. If buyers act rationally & reduce headcount by 50% 1 which we know is probably not true, then to maintain the same revenue per customer, price would need to double. This is for copilots.

AI 221

AI Pricing Sales Hiring Strategy 221

SaaStr

NOVEMBER 27, 2023

During SaaStr Annual , Eric Huff, VP of Sales Strategy and Programs, and Theresa Stevens, Regional VP of the SMB sales team, shared an “under the hood” look at how Salesforce does its internal forecasting using Salesforce.

Forecasting 284

Forecasting SMB Sales Technical Review 284

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Jonathan joined Toast as the SVP of Sales in 2017.

Payment Methods 265

Payment Methods Acquisition Scale Payments 265

TechEmpower SaaS

MARCH 4, 2024

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 443

Generative AI AI CTO Hire Sales Recruiting 443

TechEmpower SaaS

JULY 12, 2023

A Fractional CTO bridges the gap between founders and developers to help keep your tech strategy aligned with your business goals. This helps your startup stay agile and competitive in a fast-paced marketplace.

CTO Hire 975

CTO Hire CTO Startup Development 975

SaaStr

NOVEMBER 10, 2024

The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta #4. . “A Lot of Great Sales Leaders — Just Aren’t Great at Selling Anymore. And Why You Really Need a VP of Sales, and Not a CRO.” ” #2. The Cloud Bubble Lasted About 18 Months. How Long Will the AI Bubble Last? #3.

Cloud 301

Cloud AI Startup Strategy 301

SaaStr

APRIL 8, 2024

Examples of Zero Cost Marketing: Implementing a brand new PLG strategy overnight. And second, why is PLG a marketing strategy? No my point is just this: Don’t have “Free” Marketing be 100% of your strategy if you want to grow faster. No done right (which is hard), it works. It’s just rarely enough.

Marketing 317

Marketing Social Media Advertising Content Marketing 317

USIO

JULY 1, 2024

While many strategies involve significant investments in marketing, sales, and technology, there are also effective methods to boost recurring revenue that require minimal financial outlay. In the competitive world of Software as a Service (SaaS), generating recurring revenue is essential for sustainable growth.

Payments 306

Payments SaaS Payments Payment Solutions Payment Services 306

SaaStr

OCTOBER 22, 2021

Intriguing Session Slide: Scaling SaaStr Session #5: “On Shifting to the Next Gear: Proven Strategies to Accelerate Growth with Intercom’s CEO”. Intriguing Session Slide: Last but not least: Scaling SaaStr Session #6: “Mastering Hypergrowth: 5 Growth Strategies with Chargebee’s CRO”. Video: HERE.

Scale 361

Scale Scaling Customer Success Revenue 361

SaaStr

AUGUST 2, 2024

Canva Head of Sales and Success for EMEA, Jorge Bestard, and Head of Strategic Sales for EMEA, Daniela Nyarko, share Canva’s journey from PLG to Enterprise, strategies to navigate the PLG trap, and why it’s so attractive. That means abandoning a product-led strategy and embracing more traditional methods.

Scale 283

Scale Sales Hiring Sales B2C 283

SaaStr

DECEMBER 20, 2024

Why Frontline Managers Are Mission-Critical While companies often start each year with ambitious strategies and goals, it’s the tactics and execution that determine actual success. ” Frontline managers are the key link between sales strategy and execution, responsible for: Hiring and developing your next generation of top talent.

Sales Hiring 260

Sales Hiring Scale Underperforming Technical Team Sales 260

SaaStr

JULY 1, 2024

It could be a 6-month, 12-month, or multi-year venture, so you want the cash to invest in an upmarket strategy properly. 1: Build a Demand Gen Strategy The first thing you want to think about is building or rebuilding a demand strategy. You want to think a couple of quarters out to really build this strategy.

Sales Hiring 300

Sales Hiring Scale SMB compliance 300

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. Eventually, you can set some goals and strategy and build together.

Scale 299

Scale Technical Review Sales Hiring Artificial Intelligence 299

SaaStr

AUGUST 17, 2024

3: Maintain Agility and the Ability to Adapt Your GTM strategy isn’t a set-it-and-forget-it thing. Segment Your GTM Strategy At Klaviyo, they have an incredibly diverse customer base that requires them to segment their GTM strategy. You want to pair your GTM strategy with remarkable people who can execute those plans.

Scale 312

Scale Sales Hiring Sales Technical Review 312

SaaStr

SEPTEMBER 14, 2024

Dear SaaStr: Is Underpricing a Good Strategy to Gain Traction? But it’s not a marketing strategy. Yes, to some extent — once a category is well established and there is a subset of functionality that is commoditized. It’s more a tactic to win deals vs. an establish. brand, once you have the prospect in your funnel.

Scale 312

Scale Pricing Branding B2B 312

SaaStr

AUGUST 15, 2024

Align GTM Strategy with Product Another key learning from the product side, which might seem obvious, is to tightly align product vision with marketing positioning. If you can align your GTM strategy and product, you can unlock frictionless growth more easily. Create a strong feedback loop both informally and within the product.

Scale 308

Scale Sales Hiring Scaling Innovation 308

SaaStr

JULY 23, 2024

Step 2: Define Your Vision, Strategy, Execution Plan, and Measurements Step two is a framework for getting to where you want to go. Strategy How are you going to get there? Folks often think of strategy as adding more to the bucket. From there, you can figure out where you want to go.

Leadership 293

Leadership Scale Benchmarks Communication 293

SaaStr

FEBRUARY 3, 2025

They came to SaaStr Annual to share what theyve learned about making the move to go more enterprise actually work. You Need Real Signals – Not Just Board Pressure Most founders get the timing wrong on moving upmarket. Just because your board member wants a bigger TAM doesn’t mean you’re ready.

Scale 269

Scale SMB Enterprise Enterprise readiness 269

SaaStr

SEPTEMBER 19, 2023

Some of the changes we’ve seen in the last year or two include: CAC reduction Headcount optimization Price complexity Quality of revenue A different environment means a different strategy, and Notion Capital lays out four business model changes that could be helpful based on what peers are doing. You don’t want to be there.

Business Model 300

Business Model SaaS Payments Payments Headcount 300

SaaStr

FEBRUARY 9, 2024

In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies. What are the most important things about this acquisition strategy that make it successful? However, used at the right time a sales team can provide significant value in a PLG strategy.

Scale 317

Scale Sales Hiring Sales Marketing 317

Tom Tunguz

JULY 25, 2022

In Deliberately Underselling as Sales Strategy , I wrote about the importance of sizing contracts below customer needs to ensure customer success. “A key part of the formula: crafting the right account executive compensation structure to reward this strategy.” ” I received a pile of questions asking for more detail.

Compensation 320

Compensation Sales Customer Success Retention 320

SaaStr

JANUARY 17, 2023

What is the right Go-To-Market strategy for a startup getting out of the gate? What’s his response to startups figuring out which strategy to begin with, product-led or sales-led? “It There are two personas you’ll likely reach out to when you combine a PLG strategy with a sales-led growth motion. . How do you achieve both?

Startup 296

Startup Sales Sales Funnel Education 296

Tom Tunguz

NOVEMBER 18, 2021

The last public company to adopt a similar strategy also happened to be in telematics: Fleetmatics. Congratulations to the Samsara team on building an incredible company with a unique go-to-market strategy and achieving incredible scale so quickly. Multi-year deals are much more common at price points greater than $150k.

CTO Hire 349

CTO Hire CTO Coach Benchmarks Scale 349

SaaStr

JANUARY 28, 2024

But for most of us without a truly viral app, my #1 bit of advice is: don’t confuse Free with a marketing strategy. It’s an onboarding strategy. Roughly two types of Freemium strategy Strategy #1: Get you to upgrade to Paid as fast as possible. Should Your Free Edition … Be Even Free-er? Same day ideally.

Strategy 282

Strategy Onboarding Enterprise Startup 282

SaaStr

APRIL 20, 2024

Marketing Strategies and Best Practices Successful marketing strategies are not simply replicable tactics but a combination of factors including timing and luck. Founders should support their hires’ strengths rather than undermining them, even if they personally don’t believe in the strategy.

Sales Hiring 301

Sales Hiring Startup Marketing Technical Review 301

SaaStr

DECEMBER 13, 2023

Metrics aren’t linked to strategy. The strategy to actually improve business is on the top, and the overall goals to run the business are seeded underneath There’s no shared metrics foundation — what the metrics mean, how they’re calculated, and why they matter. Metrics aren’t integral to strategy. Layer 3: Link to Strategy.

Metrics 339

Metrics Sales Hiring Benchmarks SaaS 339