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How to Build and Improve Your Product Analytics Strategy

User Pilot

In this article, we’ll talk about: What product analytics is and why you need a solid strategy. Key steps to build and improve your product analytics strategy. Why should you have a product analytics strategy? Enables teams to track progress toward key performance indicators (KPIs). What is product analytics?

Strategy 105
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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

Most support teams have seen an influx of support queries since COVID-19 hit – and those issues are more complex than ever. According to recent research, however, many teams aren’t sufficiently equipped to meet these new challenges. Challenge #1: Limited team bandwidth, resources, and budget.

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CRO Confidential: Why Your Startup Needs A Rev Ops Leader With Cherishma Shah, Senior VP Of GTM Strategy, Operations, and Enablement at Guild Education (Pod 648 + Video)

SaaStr

A bad experience with a revenue operations leader might taint your view of the position at all future companies, but that would be a mistake, as CRO Confidential podcast host Sam Blond learned first-hand. Considering aspects of sales and GTM strategies. These leaders act as partners and build out a strong team. Enablement.

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The Ultimate Guide to Software Customer Churn

Stax

This means having the right technology team in place, setting up ample customer support options, and ensuring that your team is available and trained to address software challenges when they occur. Bad software user experience User experience is everything when it comes to SaaS platforms. This helps alleviate confusion.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

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The AI messaging pivot happening across SaaS

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Bad: We use AI to streamline sales workflows.

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This time, it’s personal: Redefining automated support in the modern age

Intercom, Inc.

In today’s modern age, support teams simply need to redefine what being “personal” means. But with the development of automation, like bots and contextual help content, we’ve significantly changed our perception of what being personal means. If your team is pondering whether to use “bots versus humans?” What will they choose?