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Book Review of Good Strategy, Bad Strategy by Richard Rumelt

Kellblog

Good Strategy, Bad Strategy by UCLA Anderson professor Richard Rumelt is by far my favorite book on strategy. In this post I’ll explain why I love this book, provide an overview of Rumelt’s core concepts, and offer a few thoughts on (and dare I say an enhancement to) his strategy framework.

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Marketing Growth Strategy: Definition, Process, Examples, and More

User Pilot

Wondering what a marketing growth strategy is? From this article, you will find out how to develop a strong growth marketing strategy and learn growth marketing tactics for different customer journey stages. Start building your marketing growth strategy by setting goals. If so, we’ve got you covered. Let’s get to it.

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Messaging Strategies: How to Build One + Examples

User Pilot

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? This helps you stand out and connect more deeply with your target market.

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6 Ways to Transform Your Business with AI with Google Cloud’s VP & GM of Applied AI

SaaStr

As the leader of the Applied AI team at Google Cloud, Duncan Lennox sets out to answer these questions and shares six ways businesses are currently transforming their businesses at scale and with real ROI. Duncan’s team at Google Cloud recently ran a survey with around ~2.5k

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

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15 Effective Strategies to Reduce Customer Attrition Rate and Drive Business Growth

User Pilot

In this article, we explore what customer attrition is, why it matters, and 15 effective strategies for strengthening customer relationships, boosting loyalty, and driving long-term growth. Some effective strategies for reducing customer churn include: Personalize the onboarding for new customers to shorten the time to value.

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Product Growth Strategy: A Guide for SaaS Companies

User Pilot

Wondering what product growth strategy is and how to build it for your SaaS? In this article, we discuss: Why you need a business growth strategy. Different types of business growth strategies. How can product teams choose the best strategy. How to develop a growth strategy. Let’s dive right in!