Clouded Judgement

MARCH 21, 2025

Every week I’ll provide updates on the latest trends in cloud software companies. Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4). Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 188

Cloud Pricing Subscription Payment Features 188

Blulogix

FEBRUARY 14, 2025

By Kegham Khrigian The New Standard for Subscription Renewals: Intelligent, Automated, and Scalable For subscription businesses, renewals are the foundation of predictable revenue and long-term growth. Subscription models thrive on automation, accuracy, and data-driven decision-making and renewals should be no different.

Payment Features 59

Payment Features Subscription Payments Payment Services 59

Blulogix

DECEMBER 23, 2024

By Inga Broerman How Usage-Based Pricing is Transforming Subscription Billing The subscription economy is undergoing a transformation, driven by the rising popularity of usage-based pricing. The days of flat-rate subscriptions being the default option are gone. Your ERP cannot bill usage subscriptions.

Payment Features 52

Payment Features Subscription Pricing Artificial Intelligence 52

Blulogix

JANUARY 2, 2025

By Inga Broerman How Industry Consolidation is Reshaping Subscription Billing The subscription economy is on a path of rapid growth and transformation, projected to reach a $3 trillion valuation in 2024. This trend creates formidable competitors with comprehensive offerings that can dominate markets.

Payment Features 52

Payment Features Payments Subscription Payment Solutions 52

Blulogix

JANUARY 6, 2025

By Inga Broerman The 2025 Blueprint for Scalable Growth in the Subscription Economy The subscription economy is entering a pivotal year. Trends like usage-based pricing , complex provisioning , industry consolidation , and evolving regulatory landscapes are reshaping how businesses operate and thrive.

Payment Features 52

Payment Features Subscription AI Search compliance 52

Clouded Judgement

JANUARY 24, 2025

Every week I’ll provide updates on the latest trends in cloud software companies. It might also boost sales forecasting accuracy by using your enterprise’s historical transaction data to predict future trends more reliably. Follow along to stay up to date!

Enterprise 157

Enterprise AI Cloud Artificial Intelligence 157

Blulogix

FEBRUARY 12, 2025

By Inga Broerman How High-Performing Subscription Businesses Maximize NRR For subscription-based businesses, Net Revenue Retention (NRR) is the ultimate measure of growth and sustainability. High-performing subscription businesses use NRR as a growth engine , ensuring that renewals and expansions outpace any losses from churn.

Payment Features 59

Payment Features Subscription Payments Payment Services 59

Clouded Judgement

MARCH 7, 2025

Every week I’ll provide updates on the latest trends in cloud software companies. We’ll see how these consensus estimates trend over the year, but the initial guides out of the gate do not inspire confidence that 2025 will be a year of out performance. Follow along to stay up to date! The median full year guide is only 0.1%

Cloud 157

Cloud Forecasting Subscription Payment Features 157

Clouded Judgement

DECEMBER 20, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4). Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 144

Cloud Banking Subscription Payment Features 144

Clouded Judgement

JUNE 23, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. Subscribe now MongoDB Atlas Consumption Trends I loved this chart from Mongo’s investor day. I posted a longer recap that you can find here , but wanted to highlight a few trends around growth, net retention, sales efficiency and FCF margins.

Trends 130

Trends Cloud Retention Subscription 130

Clouded Judgement

AUGUST 11, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. While it is too early to call an end to cloud optimization and a significant level of macro uncertainty remains, these new trends, along with the tenor of our customer interactions are encouraging.” Follow along to stay up to date!

Cloud 130

Cloud Trends Azure GCP(Google Cloud Platform) 130

Blulogix

DECEMBER 19, 2024

By BluLogix Team Thriving in the Subscription Economy of 2025 and Beyond Introduction The subscription economy is not just a trendits a transformative shift in how businesses operate and generate value. Leveraging Artificial Intelligence (AI) AI is set to play a significant role in the future of the subscription economy.

Subscription 52

Subscription Payment Features AI Search Artificial Intelligence 52

Blulogix

MARCH 13, 2025

By BluLogix Team Subscription Billing vs. Usage-Based Billing: Which Model Wins in 2025? Introduction Introduction Subscription billing has been the backbone of SaaS, telecom, and cloud services for years, but consumption billing is quickly gaining traction. The answer depends on industry trends, customer behavior, and business goals.

Subscription 59

Subscription Payment Features B2B Forecasting 59

Clouded Judgement

JUNE 9, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. Subscribe now Consumption Trends We’re now through earning season. Is there any incremental signal on consumption trends reversing? Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Trends 130

Trends Cloud Azure AWS 130

Clouded Judgement

FEBRUARY 14, 2025

Every week I’ll provide updates on the latest trends in cloud software companies. Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4). Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 144

Cloud Software Subscription Payment Features 144

SaaStr

AUGUST 28, 2024

Fast forward to today, and only 20% of its revenue is from software subscriptions. Shopify has seen the same trend with its SMBs as well. Only 20% of Revenue from “SaaS”, 80% From Transactions and Float (Fintech) Bill started off 100% SaaS, and slowly and deliberately added payments. Float began to get material pre-IPO.

Payments 285

Payments Payment Solutions SMB Acquisition 285

Clouded Judgement

DECEMBER 1, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. But early signs seem positive Some Positive Trends on Net New ARR We’re about 80% of the way through earning season and can start looking at signs for overall trends. Follow along to stay up to date! Time will tell if they can execute!

AWS 299

AWS Cloud AI Search Cost optimization & reporting 299

Tom Tunguz

JANUARY 26, 2021

There’s a trend in pitch decks and startup pitches I’ve been watching - the commingling of metrics definitions, especially ARR. Then, consumer subscription businesses began pitching using ARR. But this trend of calling all flavors of revenue “ARR” isn’t changing any time soon. Probably not.

SMB 279

SMB Startup Trends Subscription 279

Blulogix

FEBRUARY 13, 2025

By Inga Broerman The Renewal Blind Spot: Where Subscription Businesses Lose the Most Revenue Renewals should be a source of predictable, recurring revenue yet for many subscription businesses, they are a pain point filled with inefficiencies, missed opportunities, and revenue leakage. The result?

Payment Features 59

Payment Features Payments Subscription Revenue 59

SaaStr

APRIL 17, 2024

But they are ar $780,000,000+ in ARR, with an 86 NPS and strong revenue growth at 29% overall and 49% in subscriptions (yes, it’s confusing). Not That Efficient — Yet Rubrik is bucking the trend of public SaaS leaders by not being profitable, free-cash flow positive, or really all that efficient … yet.

Scale 291

Scale Pricing Scaling Cloud 291

SaaStr

JUNE 19, 2024

Kelsey joined them as CPO, and they started experimenting with less expensive packages downmarket where customers could go online and set up a subscription. They made a subtle change with the CTAs, and when they launched the new experience: There was a 30% increase in in-product subscriptions because they drove users to the pricing page.

Scale 294

Scale Scaling Underperforming Technical Team User Experience 294

Clouded Judgement

OCTOBER 11, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4). Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 167

Cloud Cost optimization & reporting GCP(Google Cloud Platform) Software Review 167

SaaStr

FEBRUARY 17, 2021

Wix has benefitted from those trends, not just crossing $1B in ARR, but growing a very impressive 29% year-over-year at $1B in ARR! Well, it turns out, people care. They want a slick site that does more, from eCommerce to payments to marketing and more. And SMBs are back in SaaS. Especially post-Covid. And a $15B+ market cap!!

Payment Methods 300

Payment Methods Payment Solutions Payments SMB 300

User Pilot

OCTOBER 19, 2024

Get real-time insights into your survey responses, with visual breakdowns of data, NPS score, and trends. Track NPS scores over time with clear visualizations that display feedback trends. Monitor and analyze feedback with detailed reporting tools that provide customer insights into trends over time. Multi-language support.

Software Review 105

Software Review Technical Review Software B2C 105

Clouded Judgement

MARCH 10, 2023

Every week I’ll provide updates on the latest trends in cloud software companies. Consumption Chart Last week I talked a bit about consumption trends. It sounds like most are guiding as if there’s no improvement to consumption trends coming throughout the full year. Follow along to stay up to date!

Cloud 244

Cloud Trends Subscription Payment Features 244

SaaStr

JANUARY 8, 2021

As long as the NRR is just as high as a subscription model, Wall Street says That’s A-OK today. Subscription or consumption. #2. This is a trend we’ve seen with so many Cloud leaders. Net net, if your customers want to buy in a consumptive vs. recurring fashion … let them. Again, the key is the 162% NRR.

Cloud 255

Cloud Subscription Payment Features Enterprise 255

Clouded Judgement

AUGUST 30, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. A technological shift is exemplified by what happened in endpoint security, where rules-based solutions from Trend Micro and Symantec were replaced by AI-based anomaly detection from CrowdStrike and SentinelOne. Follow along to stay up to date!

Cloud 274

Cloud Venture Capital AI Startup 274

Clouded Judgement

JUNE 19, 2024

To calculate implied ARR I take the subscription revenue in a quarter and multiply it by 4. So for public companies the formula to calculate gross margin adjusted payback is: [(Previous Q S&M) / ((Current Q Subscription Rev x 4)  -(Previous Q Subscription Rev x 4)) x Gross Margin] x 12 Here’s the payback data from Q3.

Cloud 318

Cloud GCP(Google Cloud Platform) Software Azure 318

SaaStr

SEPTEMBER 6, 2023

Quarterly net new ARR trends. As a reminder, I calculate ARR as quarterly subscription rev x 4. We’ve seen this also with MongoDB, ZoomInfo, Zoom, and many — though not all — Cloud and SaaS leaders. Things may not be easy going forward. But we do seem to be past the lows.

Cloud 286

Cloud Scale Subscription Payment Features 286

Tom Tunguz

APRIL 1, 2024

y/y, estimated sales efficiency is 0.11, & contribution margins are negative : Rubrik sells $1 of subscription software for $0.88. It’s a strategic imperative to metamorphose from an on-premises perpetual-license company to a subscription-software company as fast as possible. But overall revenue is growing 4.5%

Data 210

Data Subscription Payment Features Cloud 210

Blulogix

JANUARY 1, 2025

By Inga Broerman Simplifying Complex Provisioning with Advanced Billing Systems In the fast-paced subscription economy , customer expectations are evolving rapidly. This shift has made complex provisioning a non-negotiable aspect of subscription billing. They want personalized, flexible offerings that deliver value.

Scale 52

Scale Marketplace as a Service Subscription Payment Features 52

Clouded Judgement

FEBRUARY 7, 2025

Every week I’ll provide updates on the latest trends in cloud software companies. Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4). Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Systems Review 144

Systems Review Cloud AI Artificial Intelligence 144

Clouded Judgement

MARCH 29, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4). Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 284

Cloud Forecasting Subscription Payment Features 284

Clouded Judgement

JUNE 14, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. Most public companies don’t report net new ARR, so I’m taking an implied ARR metric (quarterly subscription revenue x 4). Companies that do not disclose subscription rev have been left out of the analysis and are listed as NA.

Cloud 343

Cloud Pricing AI Software 343

Intercom, Inc.

DECEMBER 31, 2019

Here, we trace some of the biggest trends and stories in technology over the past decade, and try to find a narrative to make sense of it all. There is a great responsibility to ensure it trends towards the former, not the latter. What was perhaps less predictable was the ensuing prevalence of the subscription-based business model.

Payment Solutions 259

Payment Solutions Payment Methods Software SaaS Payments 259

Clouded Judgement

AUGUST 25, 2023

.” How Klaviyo Makes Money Klaviyo has about 130k customers, with an ACV of ~$5k From the S-1: “We generate revenue through the sale of subscriptions to our customers for the use of our platform. We currently permit our customers to send unlimited push notifications, which are included as part of our email subscription plan.

Benchmarks 246

Benchmarks Artificial Intelligence Data Software Review 246