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When HERE Technologies decided to make their location services APIs free for developers, they weren't just changing their pricing strategy - they were fundamentally transforming their entire business model.
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Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Attentive spent months with brands, consumers, and regulators to crack this. The result?
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In my first start-up, arguably I invented the idea of the company , but my co-founder invented the technology. Dear SaaStr: What Was Your First Step When You Decided to Do a Startup? For me, both times, it was to find my co-founder. It was really all her. Step 1 was seeing if we wanted to do this crazy idea together.
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Great tools that let a human, at least in theory, do their job more efficiently with technology. Versus a tool that just makes it easier to do them. 2021 was peak Gong-Salesforce-Outreach-ZoomInfo etc. At least, as those tools were then. You loaded up your AEs and SDRs with as many of these tools as possible.
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Exploring new technologies? Instead, given a startup project, they’ll default to building everything in-house, using technologies that they’re already familiar with. This is especially true when a founder has a strong vision but limited knowledge of the technology needed to make it a reality. What does the role demand?
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There are 3 types of acquisitions : team ; team & technology ; team, technology & revenue. Despite the activity, we are unlikely to see a similar increase in valuations until competition increases further or the public technology markets begin to demonstrate strength.
We’re on the brink of one of the biggest technological advancements of our lifetime — AI. We’re seeing similar early signals today with crazy valuations and iterative technologies, and embedding AI into workflows today isn’t disruption. They care about working on cool technology with little red tape to deploy it. So, who wins?
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The other major technology companies are just as hamstrung. Amazon, Microsoft, & Google have structured “acquisitions” that aren’t M&A : they hire the core team, license the technology, but the majority company continues to operate as a separate entity.
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Point-to-point encryption (P2PE) Technology standard created to secure electronic financial transactions. Terms related to integrated payment technology Application programming interface (API) A set of routines, protocols, and tools that are used for building software applications. eCheck, PayPal, etc.)
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