The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)
SaaStr
OCTOBER 10, 2022
From the get-go, ensure alignment between sales and marketing teams on goals and anticipated outcomes. Market research company Forrester’s data tells us that companies that have successfully aligned sales and marketing teams see 24% faster growth rates and 27% faster profit growth than those that don’t. . Deliver one narrative.
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