SaaStr

JANUARY 31, 2024

They also understand and acknowledge any opportunity at this level and stage has on average interacted with 150 different touchpoints in the organization to get there — podcasts, downloaded white papers, etc. Hence, Christian’s firm belief that everyone should be responsible for generating and influencing pipeline.

Enterprise 311

Enterprise Scale Sales SaaS 311

Practical Advice on SaaS marketing

JUNE 4, 2016

If you provide good content - blog posts, newsletters, white papers, webinars, infographics, etc. It can be especially effective for software-as-a-service (SaaS) companies that need to keep customer acquisition costs under control. prospective customers are more likely to find you.

Content Marketing 157

Content Marketing Acquisition Finance Software 157

SaaStr

JANUARY 5, 2024

People with connections to the company also downloaded white papers and other things more likely to work than blasting the universe. Sam has talked about their champagne campaign , where they picked a few hundred companies in the Bay area and sent a bottle of champagne and a note. Her first assignment was hiring SDRS.

Sales Hiring 316

Sales Hiring Sales Recruiting Scale Outbound Sales Team 316

Unbounce

JULY 2, 2019

Gain Credibility with White Papers and Case Studies. While white papers and case studies are one type of classical passive content, they deserve special attention in SaaS marketing. White papers. In terms of SaaS marketing, a white paper represents a theory behind your product or technology.

Scale 111

Scale Marketing SaaS Sales Funnel 111

Practical Advice on SaaS marketing

APRIL 14, 2014

Publishing an insightful white paper, a blog post, benchmark data, or some other valuable content reinforces your credibility and makes a positive impression. Email newsletters, white papers, and blog posts, for example, are fairly inexpensive to distribute. A "one and done" approach won't work.

SaaS 113

SaaS Acquisition Benchmarks Finance 113

Tom Tunguz

MARCH 17, 2015

Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on. Paid ads are sometimes used to drive potential buyers to white papers and other content, but this can get pretty expensive really quickly. Buyers want to educate themselves before engaging with a salesperson.

Scale 131

Scale Marketing SaaS Content Marketing 131

Practical Advice on SaaS marketing

JULY 27, 2011

This beast inhales tasty blog posts for breakfast, devours hearty white papers for lunch, and feasts on entire websites for dinner. An extended discussion covered in a white paper can also be presented as a webinar, which can be publicized via a press announcement. The name of this voracious beast - the Content Monster.

SaaS 100

SaaS Software Strategy Marketing 100

Practical Advice on SaaS marketing

JANUARY 7, 2012

A gung-ho marketing team posts a compelling white paper on its web site. Dozens download the paper daily, providing their email address to do so. Getting from "downloader" to buyer is not a one-step process A lot of these white paper downloaders probably are prospective customers. Good luck with that. but not yet.

Business 100

Business SaaS Acquisition Software 100

Kellblog

JANUARY 20, 2022

We can write a white paper entitled, The Importance of AI/ML in Supply Chain Systems. Sticking with our example: We should have a superb white paper on the importance of AI/ML in supply chain systems. We can run a webinar with the same title. By the way, should we expect a lot of people to attend that webinar?

Education 128

Education Marketing Automotive AI 128

Neil Patel

JULY 13, 2021

These assets can come in the form of white papers, infographics, blogs, podcasts, and any other form of consumable content. These offerings can include infographics, white papers, blogs, podcasts, and other assets that fill holes in your industry’s knowledge base or offer utility to your members.

Sales Hiring 143

Sales Hiring Travel Subscription Payment Features 143

Practical Advice on SaaS marketing

AUGUST 2, 2019

Perhaps you invite them to a webinar, offer a white paper, show them a live demo, or entice them into a free trial. After you’ve piqued their interest with a clever video, then you’ve got to walk the prospective customer through several more steps.

B2B 122

B2B SaaS Marketing Software 122

Intercom, Inc.

MAY 14, 2018

76%: Buyers are most willing to exchange their information for white papers (76% were willing), eBooks (63%), webinars (79%), case studies (57%) and third-party/analyst reports (66%). Conversion. 3x: Content marketing generates 3 times as many leads as traditional marketing ( Demandmetric, 2016 ).

Social Media 223

Social Media Artificial Intelligence Scale Marketing 223

Practical Advice on SaaS marketing

JANUARY 9, 2016

But does downloading a white paper or signing up for a webinar really count as an inquiry from a qualified prospect? White papers, newsletters, webinars can all be effective cultivation tools. It's really just a cost-effective way to stay on a prospect's radar screen. You should see what works best for your organization.)

Acquisition 113

Acquisition Compensation Education SaaS 113

FastSpring

SEPTEMBER 23, 2021

Check out our white paper on how to drive affiliate activity. Planning Tip: Set an embargo date for information to go out about your holiday offer so affiliates can schedule and coordinate offers to go live when you want them to! Looking for more help leveraging your affiliate network?

Sales Recruiting 148

Sales Recruiting Software Review Social Media Branding 148

Tom Tunguz

MARCH 28, 2017

If you’d like to read more about RevOp theory, Radius published an excellent white paper on the topic. Consequently, RevOps teams can measure the impact of sales operations experiments on marketing operations and vice versa. Then they can pursue a global optimum, rather than a local maximum. But why stop there?

SaaS 122

SaaS Construction Engineering Acquisition 122

Practical Advice on SaaS marketing

JANUARY 6, 2018

They visit our website: invite them to a demo They walk into our trade show booth: show them a demo They download a white paper, open an email, attend a webinar, whatever: schedule a demo. For lots of us software-as-a-service (SaaS) marketers, the first thing we want to do with a new prospect is show them a demo.

SaaS 122

SaaS Software Marketing Sales 122

Upscope

JUNE 4, 2019

You know why SaaS companies start creating white papers and data sheets and all that stuff? Hey, our competitor has all this weird data sheet and white paper crap on their site. I don't get why all these other websites have all these weird data sheets and white papers. Why did they move to enterprise?

Enterprise 84

Enterprise SaaS Sales Pricing 84

Kellblog

OCTOBER 21, 2021

For example, if an oppty is created after several people downloaded a white paper, a few attended a webinar, an SDR had been doing outreach in the account, the salesperson met a contact on the train, and a partner was trying to win business in the account, who gets the credit? .”). [3]

Underperforming Technical Team 140

Underperforming Technical Team Engineering Advertising Forecasting 140

Kellblog

MAY 27, 2022

If your product is technical and requires an in-depth explanation, then you should include links to your seminal white paper [2], an 8-12 page, high-quality paper that tells your story to your ideal technical buyer. And if you need a seminal white paper, add that one to the list as well. # # #.

AI Search 133

AI Search Technical Review Forecasting Software Review 133

Practical Advice on SaaS marketing

MARCH 18, 2010

He maintained that in his organization much of the marketing material they've produced - white papers, data sheets, customer stories, etc. A few years ago, I remember talking to a sales rep from a company that promoted white papers and customer case studies to qualified IT buyers. isn't even used. or the wrong kind?

Marketing 100

Marketing Outsourced Development Cloud Trends 100

Neil Patel

AUGUST 5, 2021

Take your white paper and make it a series of quote-centric social tiles. Examples of content marketing include blog posts, infographics, social media campaigns, podcasts, white papers, ebooks, downloadable PDFs, and YouTube videos. Then it’s time to get creative. Don’t be limited by what already exists.

Content Marketing 145

Content Marketing Social Media Marketing Business 145

IT World

OCTOBER 13, 2021

Apple is fighting back against growing pressure to support sideloading on its App Stores with an extensive 28-page white paper in which it offers stark security and privacy warnings. The risks of sideloading.

81

81

Practical Advice on SaaS marketing

JUNE 5, 2019

They can confine themselves to cranking out the standard array of white papers, brochures, and other marketing material. I know, marketers have plenty of work on their plates already without adding “tell the creation story” to the list. Of course, companies can get along without telling their creation story.

SaaS 122

SaaS Marketing Software Management 122

Practical Advice on SaaS marketing

MARCH 2, 2018

These people have visited your website, opened your emails, read your white papers, sat through a demo, even talked with your sales people about pricing. There are even some prospects that do know you and they do see that your solution would help them… but they just won’t get around to buying.

Education 122

Education Pricing Communication Customer Success 122

Practical Advice on SaaS marketing

JULY 1, 2018

They’re not typing relevant keywords into Google, not asking their colleagues for recommendations, not downloading educational white papers, or doing anything else to actively search for a solution. What if the people who should be searching for your solution just aren’t?

Advertising 113

Advertising Education SaaS Marketing 113

Practical Advice on SaaS marketing

MARCH 10, 2014

We put together plenty of documents - white papers, fact sheets, policy and procedures documents, and more - explaining that SaaS solutions were reliable and sensitive information stored there would be safe. Fewer concerns about "the cloud" I don’t hear many of these concerns anymore.

Software Review 124

Software Review Systems Review Marketing SaaS 124

IT World

MARCH 29, 2023

The UK government has today published a white paper outlining its plans to regulate general purpose artificial intelligence. They are: safety, security and robustness; transparency and explainability; fairness; accountability and governance; and contestability and redress.

Artificial Intelligence 90

Artificial Intelligence AI Government Strategy 90

Neil Patel

MARCH 15, 2021

You can also offer a checklist, ebook, white paper, or another downloadable asset. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates. Follow Email Marketing Laws and Regulations.

Marketing 145

Marketing Artificial Intelligence Social Media Advertising 145

Sales Hacker

NOVEMBER 7, 2017

Most SaaS B2B companies immediately go to a sales demo , but there are other options including a workshop, a second call with more stakeholders on the buyer side, you sending them an eBook/white paper, etc. He might need to be further educated on the severity of the problem (white paper, etc.)

Sales 108

Sales B2B Education Strategy 108

Practical Advice on SaaS marketing

DECEMBER 3, 2013

That’s what email campaigns, presentations, webinars, press campaigns, website overhauls, white papers, data sheets, events, customer conferences, and search engine marketing are all about. Most of your marketing plans are meant to deliver your messages to your target audience.

Headcount 100

Headcount Social Media Interviewing Mobile 100