SaaStr

JANUARY 7, 2022

Create a seminal, detailed white paper. Action & Tips: Take the time to conduct custom periodic studies of market research, category formation, gong call recordings, etc. Use a mixture of long and short sales cycle tactics. Directly ask your customers about their buying process and considerations. #2

Sales Hiring 231

Sales Hiring Underperforming Technical Team Marketing Market Research 231

Kellblog

JANUARY 20, 2022

We can write a white paper entitled, The Importance of AI/ML in Supply Chain Systems. Sticking with our example: We should have a superb white paper on the importance of AI/ML in supply chain systems. We can run a webinar with the same title. By the way, should we expect a lot of people to attend that webinar?

Education 121

Education Marketing Automotive AI 121

SaaStr

JANUARY 31, 2024

They also understand and acknowledge any opportunity at this level and stage has on average interacted with 150 different touchpoints in the organization to get there — podcasts, downloaded white papers, etc. Hence, Christian’s firm belief that everyone should be responsible for generating and influencing pipeline.

Enterprise 256

Enterprise Scale Sales SaaS 256

Upscope

JUNE 4, 2019

You know why SaaS companies start creating white papers and data sheets and all that stuff? Hey, our competitor has all this weird data sheet and white paper crap on their site. I don't get why all these other websites have all these weird data sheets and white papers. Why did they move to enterprise?

Enterprise 84

Enterprise SaaS Pricing Sales 84

Practical Advice on SaaS marketing

AUGUST 2, 2019

Perhaps you invite them to a webinar, offer a white paper, show them a live demo, or entice them into a free trial. After you’ve piqued their interest with a clever video, then you’ve got to walk the prospective customer through several more steps.

B2B 122

B2B SaaS Marketing Software 122

Neil Patel

JULY 13, 2021

These assets can come in the form of white papers, infographics, blogs, podcasts, and any other form of consumable content. These offerings can include infographics, white papers, blogs, podcasts, and other assets that fill holes in your industry’s knowledge base or offer utility to your members.

Sales Hiring 143

Sales Hiring Travel Subscription Payment Features 143

Kellblog

MAY 27, 2022

If your product is technical and requires an in-depth explanation, then you should include links to your seminal white paper [2], an 8-12 page, high-quality paper that tells your story to your ideal technical buyer. And if you need a seminal white paper, add that one to the list as well. # # #.

AI Search 127

AI Search Technical Review Forecasting Software Review 127

SaaStr

JANUARY 5, 2024

People with connections to the company also downloaded white papers and other things more likely to work than blasting the universe. Sam has talked about their champagne campaign , where they picked a few hundred companies in the Bay area and sent a bottle of champagne and a note. Her first assignment was hiring SDRS.

Sales Hiring 258

Sales Hiring Sales Recruiting Scale Outbound Sales Team 258

FastSpring

SEPTEMBER 23, 2021

Check out our white paper on how to drive affiliate activity. Planning Tip: Set an embargo date for information to go out about your holiday offer so affiliates can schedule and coordinate offers to go live when you want them to! Looking for more help leveraging your affiliate network?

Sales Recruiting 145

Sales Recruiting Software Review Social Media Branding 145

Tom Tunguz

JANUARY 10, 2018

Today, the protocol must be detailed in a white paper. The ICO market today bears many similarities to the dotcom era. Startups can raise hundreds of millions of dollars on an idea. Twenty years ago, the idea had to be sketched on a napkin. But the ability to access huge amounts of capital at a similarly nascent stage is identical.

Innovation 153

Innovation Blockchain Finance Marketing 153

Buffer Resources

OCTOBER 17, 2024

Here’s how a small business can produce authentic, people-focused content: Record and transcribe webinars, testimonials, and interviews for blogs, case studies, and white papers. Share personal, exclusive notes from execs as pull quotes in newsletters and social posts. (I

Social Media 102

Social Media Scale Business Marketing 102

Kellblog

JUNE 19, 2024

If there’s a technical story behind your product, you should make a seminal white paper that tells that technical story in about 8-12 pages. To manage this, you need to get their buy-in about what was their best delivery and then standardize on it. And then hold them to not changing it every day.

Branding 97

Branding Technical Review Startup Sales Hiring 97

IT World

DECEMBER 6, 2022

Three years and four prime ministers after the UK government first published its Online Harms white paper—the basis for the current Online Safety Bill—the Conservative Party’s ambitious attempt at internet regulation has found its way back to Parliament after multiple amendments.

Government 53

Government Marketing 53

Practical Advice on SaaS marketing

JUNE 4, 2016

If you provide good content - blog posts, newsletters, white papers, webinars, infographics, etc. It can be especially effective for software-as-a-service (SaaS) companies that need to keep customer acquisition costs under control. prospective customers are more likely to find you.

Content Marketing 157

Content Marketing Acquisition Finance Software 157

Kellblog

OCTOBER 21, 2021

For example, if an oppty is created after several people downloaded a white paper, a few attended a webinar, an SDR had been doing outreach in the account, the salesperson met a contact on the train, and a partner was trying to win business in the account, who gets the credit? .”). [3]

Underperforming Technical Team 134

Underperforming Technical Team Engineering Advertising Forecasting 134

Practical Advice on SaaS marketing

JUNE 5, 2019

They can confine themselves to cranking out the standard array of white papers, brochures, and other marketing material. I know, marketers have plenty of work on their plates already without adding “tell the creation story” to the list. Of course, companies can get along without telling their creation story.

SaaS 122

SaaS Marketing Software Management 122

Neil Patel

AUGUST 5, 2021

Take your white paper and make it a series of quote-centric social tiles. Examples of content marketing include blog posts, infographics, social media campaigns, podcasts, white papers, ebooks, downloadable PDFs, and YouTube videos. Then it’s time to get creative. Don’t be limited by what already exists.

Content Marketing 145

Content Marketing Social Media Marketing Business 145

Natalia Luneva

JANUARY 7, 2023

White Papers 15 mins Last Visited: White Papers 15 mins. White Papers 15 mins Last Visited: White Papers 15 mins. Community Last Visited: Product Resources 5 mins Last Visited: Product Resources 5 mins. Server and Cloud Community. Windows Server R2 Essentials Community.

Azure 40

Azure Identity management Cloud Pricing 40

Practical Advice on SaaS marketing

APRIL 14, 2014

Publishing an insightful white paper, a blog post, benchmark data, or some other valuable content reinforces your credibility and makes a positive impression. Email newsletters, white papers, and blog posts, for example, are fairly inexpensive to distribute. A "one and done" approach won't work.

SaaS 113

SaaS Acquisition Benchmarks Finance 113

InsightSquared

MAY 14, 2020

Sound familiar: Customer ABC is interested in a product, they hit the website, check out a few things and find a white-paper that has compelling information they want to understand better. They submit the “request this white-paper now” form, get the download, and go about their business.

Management 62

Management Trends Engagement Data 62

Practical Advice on SaaS marketing

JANUARY 6, 2018

They visit our website: invite them to a demo They walk into our trade show booth: show them a demo They download a white paper, open an email, attend a webinar, whatever: schedule a demo. For lots of us software-as-a-service (SaaS) marketers, the first thing we want to do with a new prospect is show them a demo.

SaaS 122

SaaS Software Marketing Sales 122

Practical Advice on SaaS marketing

JULY 1, 2018

They’re not typing relevant keywords into Google, not asking their colleagues for recommendations, not downloading educational white papers, or doing anything else to actively search for a solution. What if the people who should be searching for your solution just aren’t?

Advertising 113

Advertising Education SaaS Marketing 113

Practical Advice on SaaS marketing

JANUARY 9, 2016

But does downloading a white paper or signing up for a webinar really count as an inquiry from a qualified prospect? White papers, newsletters, webinars can all be effective cultivation tools. It's really just a cost-effective way to stay on a prospect's radar screen. You should see what works best for your organization.)

Acquisition 113

Acquisition Compensation Education SaaS 113

FastSpring

JUNE 11, 2019

White paper: 7 Ways to Increase Global Sales for Digital Products – FastSpring. In the latest FastSpring white paper, we’re breaking down the secret to building a seamless shopping experience directly on your website. Maximizing your revenue potential with global sales.

Payment Methods 67

Payment Methods Scale Payments Payment Services 67

How To Buy Saas

JULY 11, 2024

For manufacturers, this could include blog posts, white papers, case studies, and videos. Implementing Content Marketing Content marketing involves creating and sharing valuable content to attract and engage your target audience.

Social Media 40

Social Media Strategy Marketing Advertising 40

Practical Advice on SaaS marketing

MARCH 2, 2018

These people have visited your website, opened your emails, read your white papers, sat through a demo, even talked with your sales people about pricing. There are even some prospects that do know you and they do see that your solution would help them… but they just won’t get around to buying.

Education 122

Education Pricing Communication Customer Success 122

Tom Tunguz

MARCH 28, 2017

If you’d like to read more about RevOp theory, Radius published an excellent white paper on the topic. Consequently, RevOps teams can measure the impact of sales operations experiments on marketing operations and vice versa. Then they can pursue a global optimum, rather than a local maximum. But why stop there?

SaaS 120

SaaS Construction Engineering Acquisition 120

Tom Tunguz

MARCH 17, 2015

Content marketing takes many forms: blogs, white papers, social media engagement, eBooks, videos and so on. Paid ads are sometimes used to drive potential buyers to white papers and other content, but this can get pretty expensive really quickly. Buyers want to educate themselves before engaging with a salesperson.

Scale 129

Scale Marketing SaaS Content Marketing 129

IT World

JUNE 4, 2019

Explore this compelling IDC White Paper which analyzes the survey results of 800+ enterprises globally, revealing their winning behaviors and best practices. These organizations, which IDC refers to as digital leaders, consistently behave differently than their less accomplished peers in several ways.

Innovation 61

Innovation Enterprise Revenue Strategy 61

Baremetrics

SEPTEMBER 5, 2021

Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. The criteria that define an MQL are specific to different organizations. These criteria are typically set by considering a lead’s behavior within the customer lifecycle. What is a PQL?

Payment Solutions 95

Payment Solutions SaaS Payments Payment Methods Payment Services 95