SaaStr

AUGUST 9, 2024

You have to be scrappy at this stage, and Braze was trying to find product market fit with no product, no revenue, and no customers. In the chart above, showing the growth from $2M to $20M, you can see what product market fit looks like. Braze went public in November 2021. Garbage in and garbage out.

Scale 296

Scale Sales Hiring Scaling Startup 296

SaaStr

JANUARY 30, 2023

This insight led Deel to focus on solving payments and compliance. Deel scaled the sales team from two to 250 account executives, but issues with productivity and enablement of the account executives cropped up. If you find a product market fit, take your business global early.”

Sales Hiring 278

Sales Hiring Payment Services SaaS Payments Scale 278

SaaStr

FEBRUARY 21, 2024

Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic. This person has built out a partnership marketing team within the product marketing team. Product marketing and product owners have specific KPIs on adoption that they track.

AWS 285

AWS Scale Sales Hiring Marketing 285

SaaStr

NOVEMBER 1, 2022

For application, it’s more demand gen followed by brand marketing. Demand gen can help you meet this year’s targets, you will need product marketing to hit next year and brand marketing to hit two years out. Example 2: Compliance and security norms change when you go to other geos. Scale brings new challenges.

Scale 298

Scale Sales Hiring Underperforming Technical Team Cybersecurity 298

SaaStr

JULY 30, 2024

Okta’s VP of Engineering, Monica Bajaj, and Senior Director of Platform Product Marketing, Priya Ramamurthi, share Okta’s playbook to PLG, developer experience, and Enterprise ARR. You need to build a product that considers scale from the beginning. It hurts badly if you touch it later, especially the compliance pieces.

Underperforming Technical Team 288

Underperforming Technical Team Enterprise Scale Payments 288

Tom Tunguz

JANUARY 16, 2013

Products aren’t sold in isolation - they exist within ecosystems. Great product market fit and sales pitches hinge on understanding and serving all the members of an ecosystem. Should a product fail to meet the needs of any one member, company success and sales velocity will falter.

Product Marketing 100

Product Marketing Marketing Advertising Sales 100

SaaStr

SEPTEMBER 14, 2023

Someone bringing in 20 reps when you have no customers or product market fit won’t change the world. No one needs the 11th most boring article on compliance. SaaStr’s content marketing strategy includes: Holding a customer webinar every week. Many founders have profound stories like this one. There is no sales magician.

Outsourcing Services 291

Outsourcing Services Sales Hiring Scale Sales Recruiting 291

SaaStr

NOVEMBER 7, 2023

It came up with things like the Animal Welfare Act, controlled substance compliance, USDA record keeping, disaster planning, and more. It’s not the end of the journey, but Adam is willing to bet that every product manager in the industry will be working like this in the next 12 months.

Generative AI 299

Generative AI AWS Artificial Intelligence AI 299

User Pilot

MARCH 9, 2025

Does customer research help build better products? The long answer: once you know what your customers want, you reduce the risk of product failure. Instead, you can build products with a better product-market fit that address all user demands and improve customer satisfaction. The short answer: yes.

SaaS 83

SaaS Social Media Interviewing Scale 83

FastSpring

MARCH 3, 2023

One major difference between a DIY solution like Stripe and an MoR solution is support around compliance and risk. When you move all of that responsibility to a third party, then you can really focus on your core product. Global compliance, fraud, and risk management. Managing your global VAT, GST, and sales taxes.

Merchant Services 148

Merchant Services Payment Services Outsourcing Services SaaS Payments 148

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. It was initially compliance focus. Felix : So that’s when you start to actually get, get more customers, get them more, reputable, repeatability and kind of proving the market. That’s when we found product market fit. People make the difference.

Sales Hiring 195

Sales Hiring Scale Sales Recruiting Government 195

Intercom, Inc.

AUGUST 30, 2022

Brex makes it simple for founders and startups to manage spending and ensure compliance. There are global compliance and payroll hurdles that make things super complex. . “The remote work revolution is here to stay, so if you want to ensure you’re growing your team with the right talent, you need to think globally” 3.

Scale 163

Scale Payment Services Startup AWS 163

SaaStr

JUNE 15, 2021

Jeff : Every company starts with you trying to figure out the utility you provide to your customer, which usually it’s not about, say, security and compliance and things like that because those things can block you from delivering utility from a customer, but you need to first figure out what utility you’re providing.

Scale 306

Scale Underperforming Technical Team Engineering Wireless 306

Sales Hacker

DECEMBER 8, 2023

Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early! Use timing as a forcing function. Frame solutions, rather than features alone.

Sales Recruiting 125

Sales Recruiting Generative AI AWS AI 125

Blulogix

DECEMBER 31, 2024

Market Consolidation: As competition intensifies, businesses must differentiate themselves with innovative pricing models and superior operational efficiency. Regulatory Compliance: Transparent and fair billing practices are becoming a regulatory requirement in many industries.

Payment Features 52

Payment Features Scaling AI Search Subscription 52

Tom Tunguz

OCTOBER 1, 2015

Often these Fortune 2000 companies impose security, compliance and complex decision-making processes. But in these cases, these behemoths relax these constraints because they perceive the product as critical to their success.

Sales Recruiting 100

Sales Recruiting Sales Hiring Social Media compliance 100

Intercom, Inc.

SEPTEMBER 26, 2019

If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

SaaStr

APRIL 4, 2019

Because the business world is changing and your customers may demand that you run on certain locations and there are more and more regulations, compliance, GDPR, data residency that everyone in at a certain scale has to be compliant with. What about compliance? Where is your storage? How is data being managed?

Cloud 173

Cloud Scale Trends Artificial Intelligence 173

SaaStr

AUGUST 6, 2019

We essentially have a saying that is, “If our customers go live, we won’t churn them,” because the stickiness of the complexity of rolling out in 190 countries, setting up tax compliance, managing really, really complicated B2B processes is very, very high. Your product has value for them. It also drives for high ACV.

Payment Solutions 182

Payment Solutions Payments Outsourcing Services SaaS Payments 182

User Pilot

SEPTEMBER 4, 2024

From the article, you will discover the principles of effective process design and learn how to design streamlined processes for your product , marketing, customer success, sales, and design teams. Effective process design leads to higher efficiency, better consistency , improved product quality, better ROI , and enhanced compliance.

Business 105

Business Scale Customer Support compliance 105

SaaStr

JUNE 13, 2019

The first way is through features: compliance features, security features, Slack uses search. So another observation was, you really should be setting net dollar retention target of 100%-140%, that will put you within the top either third, or quartile, depending on the category. Trial structure. The second is through seats.

Scale 254

Scale SMB Sales Hiring Payment Services 254

Frontegg

DECEMBER 2, 2021

You simply don’t know who will be using your product – you only assume. You build it and start the product-market-fit quest. For that to happen, you need to open your product for wide usage and talk to users to hear their sincere feedback. For many companies, this is not the case anymore.

Underperforming Technical Team 93

Underperforming Technical Team Sales Hiring DevOps as a Service Scale 93

Neil Patel

NOVEMBER 4, 2020

For example, account health, shipping performance, product deactivation, intellectual property violations, and several others all have an impact on how you market your store and products on Amazon. Hence, to ensure 100% compliance, most sellers turn to seasoned Amazon account management services.

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

Upscope

JANUARY 5, 2020

Superhuman achieved product market fit and positioning by creating an engine Superhuman ran a brilliant detailed step by step process that helped achieve real product market fit and provide their precise positioning in the crowded email client market. Security information, HIPAA and GDPR compliance.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

User Pilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 105

B2B Development Team Review Software Review Marketing 105

Chart Mogul

JANUARY 9, 2025

Larger ticket values may require navigating complex procurement processes to include security and compliance checks, therefore prolonging the SaaS sales cycle. Its not just about knowing who your customers areits about having clear hypotheses that you can test on your journey to find product-market fit.

Scale 52

Scale Sales Hiring Startup Sales Recruiting 52

SaaSOptics

MAY 6, 2022

Accurate and up-to-date financial records display the current state of your business, help you maintain GAAP/IFRS compliance, and prove to potential VCs that your company is worth the investment. This stage is all about finding product/market fit through research, competitive analysis, and trial & error.

SaaS 76

SaaS Scale Underperforming Technical Team Forecasting 76

SaaStr

MARCH 8, 2019

But a go to market advantage, business model advantage, that is much more sustainable. Brian Halligan: So yes, product market fit, but obsess over go to market fit and build a real moat. Make this much about the business model when you go to market. They want to establish certain compliance things in place.

Scale 55

Scale Sales Hiring Underperforming Technical Team Social Media 55

Sales Hacker

JANUARY 8, 2021

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline. These are big investments that take time.

Sales Hiring 115

Sales Hiring Sales Recruiting Sales Technical Review 115

SaaStr

MARCH 19, 2019

Then we can use the security and compliance and control that IT would actually buy into to control those accounts. On one half of it you have product market fit and on the other half you have partners and ideally developers integrating in order to reach your users. You really have to find product market fit.

Payments 133

Payments Scale Scaling Revenue 133

User Pilot

APRIL 10, 2021

For example, let’s say your customer analytics software highlighted that enterprise customers were consistently asking for more features guaranteeing security compliance. There’s a good chance that your SME customers have never even heard of security compliance requirements, much less care about it.

Social Media 98

Social Media Onboarding compliance Enterprise 98

Stax

MARCH 18, 2025

A key challenge is localizationadapting the product, marketing messages, and customer support to different languages and cultural expectations. Companies must invest in professional translation, localized UX design, and culturally relevant marketing campaigns to successfully penetrate new markets.

Scale 117

Scale Payment Services Payments SaaS Payments 117

Sales Hacker

FEBRUARY 2, 2021

Security : Are all data fully protected and in compliance with privacy policies? Depending on where that company exists – its life cycle stage as a company, product, market, region, timing, must be accounted for. How Do You Get Into Enterprise Level Sales? Support : Is there access to customer support 24/7?

Scale 112

Scale Enterprise Marketing Sales 112

Intercom, Inc.

JUNE 3, 2021

“What you’re looking for is small additions to the product that results in disproportionately large impacts to the product market” Des: And just to be super precise, when we say attract new customers, what we mean is we’re not talking about building a whole new product, like a project management doc.

Strategy 228

Strategy Software Review Development Team Review Sales Recruiting 228

Sales Hacker

AUGUST 23, 2018

You might optimize your prices and meet compliance regulations or you might have the best sales tools at your disposal. More often than not, businesses struggle to make their profits soar because they waste time going after the wrong product/market. Never asking for the sale. 1) Chasing Only Enterprise Deals.

B2B 73

B2B Development Team Review Underperforming Technical Team Sales 73

SaaSOptics

SEPTEMBER 9, 2022

This is especially true for early-stage SaaS companies that are solely focused on finding product/market fit and generating positive cash flow each month.). It’s a preventative measure obtain evidence related to compliance with regulatory requirements provided by GAAP or IFRS. Don’t fall into this trap. GAAP, IFRS, and ASC 606).

Systems Review 52

Systems Review Software Review SaaS Banking 52

Intercom, Inc.

JULY 12, 2018

Elad: Ultimately, I wanted people who had either built things that scale or been involved with a lot of companies that had to deal with scale as they broke out from a product-market-fit perspective. I think Coinbase made their general counsel (or a key compliance person) one of their first five or 10 hires.

Sales Hiring 120

Sales Hiring Scale Sales Recruiting Technical Advisors 120