SaaStr

MARCH 16, 2022

OpenPhone and AgentSync are two SaaS businesses with very different growth strategies, but the same ultimate goal: to continue selling while simultaneously problem-solving for current customers. Choosing between a product-led or service-led growth strategy is a decision that is based on multiple factors: . What is your product? .

New CTO 246

New CTO CTO Scale Innovation 246

TechEmpower SaaS

MARCH 4, 2024

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience. cto , infotech , innovation , product , project , saas

Generative AI 443

Generative AI AI CTO Hire Sales Recruiting 443

SaaStr

FEBRUARY 25, 2025

Sessions typically focus on real metrics, strategies, and lessons learned, not theoretical concepts. Speakers share their playbooks on everything from achieving product-market fit to optimizing CAC:LTV ratios and scaling go-to-market strategies. Investor Connections and Funding Opportunities — And $5m AI VC Pitch Stage!!

Sales Recruiting 195

Sales Recruiting Scale CTO Hire Sales Hiring 195

TechEmpower SaaS

DECEMBER 11, 2023

cto , product , saas Consider also reaching out independently to people at companies mentioned in their portfolio, accessible via LinkedIn. By following these guidelines, you'll be better equipped to select a web development company that accurately reflects your project aspirations. tew_cta text="Do you have an idea for a software project?

Software Development 443

Software Development Development Software Review Software 443

SaaStr

AUGUST 9, 2022

Investments I've made that didn't work out: – Momentum investment – CEO a bit of bulls**t artist – CEO good at sales but weak product team / CTO. This has been a total negative strategy for me. There are ways to make this strategy work. CEO good at sales, but CTO not that great. Really hard.

Investment 312

Investment Sales Recruiting CTO Startup 312

SaaStr

JULY 31, 2022

4 Signs You Might Have a “Bad” CTO — Or At Least, One That Isn’t Going to Make It. An updated SaaStr post on signs your CTO may not really be strong enough for your app to stand out in today’s crowded markets. 7 Secrets to a Successful SMB GTM Strategy with PayFit and Accel. Here’s what to do about it.

New CTO 305

New CTO CTO SMB Venture Capital 305

Tom Tunguz

NOVEMBER 18, 2021

Founded by Sanjit Biswas, former CEO at Meraki and John Bicket former CTO at Meraki[link] Samsara builds software to manage physical operations: truck fleets, mining, food & beverage, oil & gas. The last public company to adopt a similar strategy also happened to be in telematics: Fleetmatics.

CTO Hire 362

CTO Hire CTO Coach Benchmarks Scale 362

SaaStr

JULY 30, 2022

While this may be the right strategy, the VCs likely won’t make enough money off an outcome like this. Our CTO is leaving.” Dear SaaStr: What should you not say to a VC during a pitch meeting? A few things: “We hope to sell for $20m-$100m in a few years to a BigCo. You won’t sound ambitious enough. I feel you. I’ve been there.

CTO 338

CTO Engineering Startup Revenue 338

SaaStr

JULY 29, 2020

Juggling People, Processes & Priorities: CTO Leadership Lessons from the Front Lines. VP of International PEO Growth Strategy. Tarik Faouzi. Rose Nuñez. Channel Management. IBM. [link]. 9:00 – 9:50AM. Marianna Tessel. Intuit. [link] . 9:00 – 9:20AM. Catherine Wong. 1:00 – 1:20PM. Ben Wright. Founder and CEO.

Technical Cofounder 289

Technical Cofounder Enterprise New CTO CTO 289

SaaStr

AUGUST 21, 2024

May Habib, CEO and Co-Founder @ Writer.ai May Habib, CEO and Co-Founder @ Writer.ai

CTO 289

CTO Scale AI Travel 289

SaaStr

JANUARY 22, 2021

What does it mean to make your product the star in your SaaS growth strategy? It’s imperative to incorporate critical elements in your product-led strategy to ensure its success. Product-Led Growth: The Disruptive GTM Strategy. Pricing strategy based on pay-as-you-go has grown popular. Key Takeaways.

Scale 290

Scale New CTO CTO Acquisition 290

TechEmpower SaaS

AUGUST 21, 2023

A technical review can help your development team adopt new processes and strategies to maximize their speed and efficiency. But is that the right strategy for your business? cto , infotech , innovation , product , project , saas Outgrowing your stack: Your tech stack was just right for your startup.

Technical Review 390

Technical Review Software Review Development Team Review Systems Review 390

SaaStr

SEPTEMBER 17, 2020

Yet the strategy was not to have a conventional startup. If the PLG strategy is implemented well with a quick time to value, the cost of acquiring new customers and upselling the customers provides for a very efficient business model.”. The post JFrog IPO: Lessons For Entrepreneurs appeared first on SaaStr.

New CTO 287

New CTO CTO Benchmarks Consulting 287

SaaStr

FEBRUARY 7, 2023

The goal is to help each other learn something new, find mentorships, create partnerships, and exchange strategies. Straight from a SaaS CCO with Yellow.ai’s CCO with Shekar Murthy, Chief Customer Officer at Yellow.ai with Dumindu Tennakoon, General Manager at appiGo International Pvt Ltd How to achieve more with OKRs?

VP of Engineering 298

VP of Engineering Technical Cofounder Outsourcing Services CTO Coach 298

BetterCloud

MARCH 3, 2021

Upon joining BetterCloud as its new CTO, Jamie Tischart was taken aback when he reviewed his professional biography with a colleague. The first line was, ‘With almost three decades in technology,’” he told me. What are some of the biggest challenges that you’d like to tackle as the company’s new CTO?

Part-Time CTO 52

Part-Time CTO CTO Technical Review New CTO 52

SaaStr

JANUARY 18, 2022

Most surprisingly, my CTO — the most start-up-ey guy I know — is still there. Some folks will prefer post-acquisition life. And it is hard to predict. I thought my sales team would leave quickly. My VP of Sales and the team stayed for 2.5 7 years later. My learning: don’t worry so much about this. You just don’t know.

Payment Solutions 350

Payment Solutions New CTO Payments Payment Services 350

SaaStr

MAY 3, 2022

Bonney Pelley, SVP, Strategy + Operations @ New Relic. Shradha Kothari, Chief of Staff, SVP & GM North America Sales @ Twilio. Elias Torres, CTO @ Drift. Mark Roberge, Co-Founder @ Stage 2 Capital. Howie Liu, Co-Founder and CEO @ Airtable. Michelle Longmire, CEO @ Medable. Josh Reeves, CEO & Co-Founder @ Gusto.

New CTO 267

New CTO Scale CTO AWS 267

SaaStr

NOVEMBER 13, 2020

Carl Gold, Chief Data Scientist, Zuora. Tim Willey, SVP, Commercial Strategy and Operations, ForgeRock. Ash Finnegan Digital Transformation Officer, Conga. Mickey Alon, Founder and CTO, Gainsight PX. The incredible line-up includes> Howie Liu, Co-Founder and CEO, Airtable. Todd McKinnon, CEO, Okta. And so much more!

VP of Engineering 254

VP of Engineering Scale Scaling CTO 254

SaaStr

NOVEMBER 19, 2020

But the burdens of recruiting beyond a pizza box or two, of creating thoughtful deployment processes, of maintaining legacy code, of code reviews, of putting together a DevOps team and a SecOps team and strategy and more … it’s too much. No matter how great a hacker your CTO is. Are their exceptions here? Wait longer?

Part-Time VPE 363

Part-Time VPE Sales Hiring CTO Hire Scale 363

Tom Tunguz

AUGUST 14, 2024

Kevin Scott, CTO of Microsoft, framed the opportunity in AI this way : work on problems that used to be impossible, but are now really hard. Executed properly, this strategy could become a competitive differentiator in a market segment, enough to win disproportionate market share.

CTO Hire 219

CTO Hire Sales Hiring Outsourced Development CTO 219

SaaStr

JULY 4, 2022

Most surprisingly, my CTO — the most start-up-ey guy I know — is still there. Some folks will prefer post-acquisition life. It’s hard to predict who will. I thought my sales team would leave quickly. My VP of Sales and the team stayed for 2.5 10+ years later (!). My learning: don’t worry so much about this. You just don’t know.

SaaS Payments 305

SaaS Payments New CTO Payment Solutions Payments 305

Valerian Tech

DECEMBER 30, 2022

The role of a Fractional Chief Technology Officer (CTO) is to provide technical expertise and leadership to a company on a part-time or temporary basis. This can be a useful option for startups or small businesses that may not have the resources to hire a full-time CTO or may not need one on a permanent basis.

Fractional CTO 52

Fractional CTO CTO Hire Part-Time CTO CTO 52

BetterCloud

FEBRUARY 6, 2025

Key strategies for taming SaaS sprawl With AI becoming more and more prominent, its even more important for IT to keep up with the ever evolving tech stack. By implementing a combination of strategies, organizations can effectively tame SaaS sprawl and unlock significant cost savings and operational efficiencies.

CTO 52

CTO Cost optimization & reporting SaaS Operational efficiency. 52

Buffer Resources

SEPTEMBER 3, 2024

Yet, it can be tough to gain exposure without a well-thought-out and optimized strategy. In this article, I’ll outline the strategy we used to go from 4,000 to over 9,500 LinkedIn followers, including the types of content that have performed well and the tactics we've used to maximize engagement. more comments The takeaway?

Social Media 106

Social Media B2B Interviewing New CTO 106

SaaStr

JULY 13, 2023

Do I have a plan or strategy if I get rid of my VP of Sales? Companies that get rid of a good-but-not-great VP of Sales without a plan or strategy typically go into a spiral they struggle to recover from. The CTO isn’t that good. A good CTO is a hacker and someone who wants to triple the output of their software.

CTO Hire 242

CTO Hire Sales Recruiting Sales Hiring Scale 242

Valerian Tech

JANUARY 5, 2023

It can be beneficial to hire a fractional CTO (Chief Technology Officer) in a variety of situations. When you don't have an in-house technology leader: If you don't have a CTO or a similar technology leader on your team, a fractional CTO can fill that role.

Fractional CTO 52

Fractional CTO CTO Hire Part-Time CTO CTO 52

SaaStr

JULY 14, 2022

The founders and execs of the most successful SaaS companies candidly shared their playbooks, learnings and expertise on the Strategy Stage. We had Lew Cirne, Founder & CEO of New Relic, Dharmesh Shah, Co-Founder & CTO of HubSpot and for the first time at Annual, we added office hours with the top VCs in SaaS.

Scale 312

Scale Sales Recruiting CTO Hire New CTO 312

SaaStr

JANUARY 12, 2022

” — Echeyde Cubillo, Co-founder and CTO, Acme Ticketing. It’s also why you need an outbound strategy in the enterprise, not just inbound. ” — Siva Narayanan, Co-founder/CTO, FyleHQ. If you don’t, the smaller customers never get the attention they deserve. Did we prioritize the roadmap right?

CTO Hire 328

CTO Hire Sales Hiring New CTO CTO 328

Intercom, Inc.

FEBRUARY 28, 2018

Our Dublin team is led by our co-founders Des Traynor (our Chief Strategy Officer) and Ciaran Lee (our Chief Technology Officer), along with Paul Adams, leading product management, design and research, and Darragh Curran, leading engineering. Paul needs no introduction for most of you reading this.

Scale 195

Scale Sales Hiring CTO Engineering 195

FastSpring

OCTOBER 30, 2024

For the panel on third party payment solutions and web shops, David was joined by CTO and Head of Beacon at Rovio, David Mason, and other payments industry leading experts with discussion moderated by Director at Raptor PR, Thomas Huxter. Panelists answer questions regarding: Which companies D2C and web shops are most helpful to.

Mobile 103

Mobile Payments Payment Services Payment Methods 103

SaaStr

FEBRUARY 15, 2023

Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a billion in ARR. Strategy: To get started, identify playbooks that yield the highest revenue. Lock in on the four pillars of your strategy and ensure that each function’s KPIs tie into that.

Scale 244

Scale Sales Hiring CTO Hire Scaling 244

SaaStr

MAY 2, 2021

“A Step by Step Guide to Build a Marketing Strategy to Take You to the First $100M with Snowflake” An A+ session from SaaStr Build 2021. #5. “Recruiting Your Sales Team with Brex Chief Sales Officer Sam Blond” Brex was just valued at $7B just 4 years after founding. Learn here how they do it.

Sales Recruiting 191

Sales Recruiting Scale CTO Scaling 191

SaaStr

MARCH 15, 2021

“A Step by Step Guide to Build a Marketing Strategy to Take You to the First $100M with Snowflake” This session was great, with Snowflake’s CEO telling you what really worked for them, from content marketing that worked, to customer webinars, and much more. Watch this one. #9.

Cloud 165

Cloud CTO Scale Venture Capital 165

Totango

MAY 11, 2021

Here’s how to plan an effective stakeholder management strategy and track your performance. A well-designed stakeholder engagement and management strategy includes two key components: An action plan for promoting stakeholder engagement. Match communication strategies to stakeholder roles. Chief technology officers.

Engagement 91

Engagement Strategy Management CTO 91

SaaStock

MARCH 8, 2019

Jessie provides invaluable know-how to portfolio companies on cash flow, fundraising, and financing strategies. Her specialties are SME digitalization strategy, CRM and sales growth, and business process optimization. She has led marketing and communications and strategy at Samsung and PwC, among others. Jessica Liu.

VP of Engineering 264

VP of Engineering CTO Coach Venture Capital SaaS 264